The brand's sales and reputation have remained in good health despite mascot backlash.
CMOs must become data-driven storytellers who speak the language of the CEO and CFO.
CMO Laura Jones takes stock of the delivery service's move away from transactional relationships.
U.S. shoppers spent a record-breaking $9.12 billion online.
Kimberly-Clark, Anheuser-Busch InBev and others are pushing deeper into digital.
Say bye, bye, bye to bad odor. Or, no. Wait.
PepsiCo's energy drink brand aims to attract Gen Z with its latest celebrity partnership.
Still, two brands have already pulled eight figures in spend after content moderation flubs.