Patrick Kulp is an Adweek senior reporter covering emerging tech. He reports on creative innovation, AR, VR, artificial intelligence and the future of 5G. Patrick holds degrees in economics and political science from UC Santa Barbara. He previously worked as a business reporter for Mashable.
How Enterprise Companies Are Pitching Generative AI to Marketers
Software giants Adobe and Microsoft are selling it as part of a content supply chain.
Adobe Is Betting Big on Generative AI With a Raft of New Features
The company is training on only its own images and plans to compensate creators.
Roblox Will Ban All Advertising Aimed at Children Under 13 With New Standards
The metaverse platform is rolling out guidelines meant to better define its ads.
ChatGPT Is Already Influencing Skills for Advertising and Marketing Jobs
AI is leading some companies to prioritize quality assurance and strategy.
Gaming and AR Companies Seek to Entice Brands Amid Budget Cutbacks
The trade body is aiming to formalize how media is sold in the space.
How Generative AI Is Already Changing How Creatives Do Their Jobs
Agencies have incorporated ChatGPT and image generators into workflows.
Marketers Prove Skeptical of Advertising In Chat-Based Search Engines
Amid breathless excitement over ChatGPT, marketers have questions about its applicability to advertising.
Spectrum Is Helping Smaller Brands Make AI-Generated TV Commercials
The cable giant sees AI as a way to lure brands without the means to advertise otherwise.
The Rise of AI Content Generation Stirs Brand Reputation Fears
Gartner predicts 80% of marketers will deal with content authenticity issues by 2027.
Marketers Search For Practical Tech to Boost ROI Amid Economic Flux
Targeted investments in AI and augmented reality could help brand leaders improve ROI.