Natalie is Adweek's breaking news reporter covering Agencies and Creativity. Before joining Adweek in October, 2021, Natalie worked at publications including AL DÍA, Austin Monthly magazine and The Daily Texan, the student newspaper for The University of Texas at Austin.
The social platform partners with Fred & Farid Shanghai and Chinese star Andy Lau.
To create a bit of buzz around Apple TV+'s star-studded content, the brand tapped Chalamet for its latest brand campaign, "Call Me."
Ahead of the Chinese New Year on Jan. 22, Apple is celebrating Chinese New Year with the launch of a new campaign featuring a heartwarming short film shot entirely on [...]
As a way to celebrate the power of joy and potatoes, Lay's launched “Stay Golden," a new Latinx-focused TV campaign that highlights how music, community and potatoes can bring joy.
Ogilvy aims to value the alternative routes workers take to hone skills.
As a way to highlight the mental health benefits pets can provide, PAWS NY and agency Klick Health launched a tearful short film, The Bridge, focused on the importance of [...]
To capture the effectiveness of WD-40, a product that can remove rust among many other things, the brand launched a campaign aimed at highlighting the diverse capabilities of the product [...]
The brand teams up with the lifestyle guru to share the many creative ways you can use its vodka.
DDB agency Rodgers Townsend created an ad "The Greatest Gift" for March For Our Lives and aims to create a moment of holiday pause as a way to raise awareness [...]
Platforms like Vacasa and Airbnb are increasing themed spaces to engage visitors.