Mollie Cahillane
Mollie is Adweek’s senior TV reporter, covering the business of connected TV, streaming news, measurement and sports media. She’s a former Cablefax editor, and has held roles at People and Daily Mail.
Adweek Podcast: Unpacking the ‘Caitlin Clark Effect’
March Madness is in full swing, and NCAA Division I superstar Caitlin Clarke is the MVP.
Comscore Gains National Accreditation for TV Household-Level Measurement
The Media Rating Council accredited Comscore for local and national TV using big data.
Exclusive: Disney Adds Ally, CarMax as NWSL Sponsors as Season Kicks Off
This is the first year of a new $240 million media rights deal for women's soccer.
CBS, WBD ‘Essentially Sold Out’ Men’s March Madness Ads in Biggest Year Yet
CBS and WBD have huge year for Men's March Madness ads sales.
How a Team of Women Pulled Off Tubi’s Groundbreaking WNBPA Documentary
Presented by Puma, Shattered Glass highlights four WNBA MVPs.
Exclusive: NWSL Tells Fans to ‘Keep Up’ Ahead of 2024 Season in New Creative
The new NWSL campaign comes from agency Cartwright.
Q&A: Nielsen’s CEO on Rolling With Massive Changes in 2024
From Nielsen One to the delayed sunsetting of industry currency.
Channing Dungey Is ADWEEK’s 2024 TV Executive of the Year
The chairman of Warner Bros. Television Group is delivering strong results.
How ABC Won the 2024 Oscars
ABC and linear TV were big winners at the 2024 Oscars.
Exclusive: March Madness Music Festival Scores Mumford & Sons, Jonas Brothers and Zedd
March Madness Music Fest brings Jonas Brothers and Zedd thanks to brands like AT&T, Coca-Cola and Capital One.