Michael Stahl
Michael Stahl is a freelance writer for Adweek.
Demystifying Marketing Mix Modeling
Though the concept has been around for years, MMM is back in vogue thanks to advancements in machine learning and data analytics.
Michael Stahl
Michael Stahl is a freelance writer for Adweek.
Demystifying Marketing Mix Modeling
Though the concept has been around for years, MMM is back in vogue thanks to advancements in machine learning and data analytics.