Portrait of Luz Corona

Luz Corona

Luz Corona is the community editor at Adweek.

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There Are Stranger Things Than Seeing a Brand on a Show These Days

Adweek Podcasts

From strategic KFC mentions in Stranger Things to the critical role of a prop master, this episode dives into what it takes for brands to meaningfully connect with the audience.

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From Ads to LGBTQ+ Kids’ Books, This Illustrator Has Drawn It All

Creative Thinkers

The former art scene creative turned ad artist created a kids' book on LGBTQ+ figures.

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Let’s Get Loud—and Clear—on What Latinx Consumers Really Need From Marketers

Voice

A series on what brands should know to form long-lasting relationships.

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Tricia Melton, CMO of Kids, Young Adults and Classics, Warner Brothers Discovery – Leveraging Legendary IP for Memorable Campaigns

CMO Moves

Tricia Melton affectionately refers to her CMO role as being “a kid in a candy shop” and, considering the brands under her umbrella, the description feels genuine. Melton is responsible [...]

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Michelle Yeoh Didn’t Set Out to Be a Star. She Just Stayed True to What She Believed In

Women Trailblazers

The actress talks about her start in action movies without a blueprint and how she only takes on projects she believes in

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Proud Voices: How the LGBTQ+ Community Is Choosing Resilience

Voice

A series spotlighting the community's impact on advertising and marketing.

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This Project Challenges the Perpetual Foreigner Stereotype

Diversity, Equity and Inclusion

Behind the scenes of #IAmFromHere, a modern AAPI portrait series.

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AAPI Voices Shaping the Future of Representation

Voice

A series on AAPI cultural nuances and societal challenges marketers need to know.

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#IAmFromHere: A Modern AAPI Portrait Series

Creative

Inspired by a TikTok tutorial, the series aims to challenge the 'perpetual foreigner' stereotype through impactful visuals.

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How Maya Lasry Got To Where She is Today: ‘Fast & Furious’ Ads and Early Social Media

Women Trailblazers

CMO of Dwayne Johnson's Seven Bucks Productions talks entertainment marketing and venturing way outside her comfort zone.