Portrait of Luz Corona

Luz Corona

Luz Corona is the community editor at Adweek.

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Adweek Podcast: Unpacking the ‘Caitlin Clark Effect’

Adweek Podcasts

March Madness is in full swing, and NCAA Division I superstar Caitlin Clarke is the MVP.

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Balancing Brand and Demand: Why You Should Be Looking in Grocery Stores for Content

Adweek Podcasts

Taste's Matt Rodbard on the state of food media and what's to come.

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Adweek Podcast: WPP’s Open X Model Is Making Marketing Magic for Coca-Cola

Adweek Podcasts

Coke’s global interactive ‘Foodmarks’ campaign blurs the lines between digital and physical.

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Balancing Brand and Demand: Why Consumers Are Holding Their Dollars Close for Awhile

Adweek Podcasts

Forrester research shares why, regardless of the state of the economy, we never know if consumers are anxious.

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Adweek Podcast: Tuning Into Consumer Needs, Not Marketer Needs

Adweek Podcasts

iHeartMedia's CMO shares the data behind human biases impacting media spend.

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Balancing Brand and Demand: What Is an ‘Outcome’ in Media? Depends on Who You Ask  

Adweek Podcasts

Omnicom leaders discuss the importance of specificity when it comes to KPIs.

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Adweek Podcast: For Upwork, ‘Show And Tell’ Is a Critical Component of Incorporating Gen AI

Adweek Podcasts

Upwork CMO Melissa Waters discusses how the freelancing platform is approaching generative AI both as a business and as an employer.

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The Next Innovation From VML’s Walt Geer? A Different Kind of Marketing Conference

Adweek Podcasts

The agency CCO talks Blackweek and up-and-coming talent in the ad industry.

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Adweek Podcast: Inside the Ad Council’s $65 Million Initiative to Improve America’s Mental Health

Adweek Podcasts

The nonprofit's comprehensive communications effort wants to reach different communities.

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This Marketer’s Pottery Is a Love Letter to Chinese Culture

Off the Clock

NBCUniversal's Josephine Zhu took leap of faith into ceramics and rediscovered her heritage.