Jess Zafarris
Jess Zafarris is the director of audience engagement at Adweek. She is an award-winning content and marketing strategist and a prolific online and print journalist, and the author of the book Once Upon a Word: An Etymology Dictionary for Kids. Previously, she served as the executive director of marketing and communications for Gotham Ghostwriters and digital content director and director of content strategy for Writer’s Digest and Script magazine. Her nine years of prior experience in digital and print content direction and marketing include such roles as editor-in-chief of HOW magazine and online content director of HOW and PRINT magazines, as well as roles at the Denver Business Journal, KMGH-TV in Denver and the Memphis Commercial Appeal.
Marketing Morsels: M&M’s Become Ma&Ya’s, Twix’s Snowboard and More
Welcome to Marketing Morsels, Adweek’s weekly sampling of the most delectable brand stunts and campaigns we saw this week (but weren’t able to cover elsewhere). This week, discover offerings from [...]
Marketing Morsels: The Brand That Made Fetch Happen and More
Welcome to Marketing Morsels, Adweek’s weekly sampling of the most delectable brand stunts and campaigns we saw this week (but weren’t able to cover elsewhere). This week, discover offerings from [...]
Marketing Morsels: Angel Soft’s New Mascot, M&M’s All-Female Packs and More
British Airways is inviting people to stand up for their vacation.
What Marketers Need to Consider for 2023 While Weathering Twitter’s Maelstrom
Other platforms are forging ahead as the platform tries to figure out what it wants to accomplish.
Marketing Morsels: 8 Flaming Yeezy Sneakers, Wednesday’s Hearse, Holiday Hogwarts Magic and More
Plus, an earwormy PSA about dog safety and more.
Marketing Morsels: Hellman’s Mayo-Nog, Doritos After Dark, Skyy Weddings and More
Welcome to Marketing Morsels, our weekly selection of delectable brand stunts and ad campaigns. This week’s menu features projects from Doritos, Skyy Vodka, Hellman’s, Plant Power and more. Enjoy the [...]
Marketing Morsels: Ornaments for Good, Ocean Spray’s 10-Hour Jiggle and More
This week’s edition of Marketing Morsels is stuffed with delightful—and holiday-themed—samplings from Ocean Spray, Pearl Milling Company, Jim Beam and many more. Enjoy the assortment! Morsel #1: BMO’s shoppable ornament [...]
How Hubilo’s Senior Marketer Flourishes Amid Constant Change
'Social is my true north,' said Rachel Moore of the event technology firm.
Marketing Morsels: Post-Coital Velveeta, Ranch on a Branch and More
Plus, Pete Davidson solves a mystery with his mom and more brand stunts.
Marketing Morsels: Taylor Swift Multiplies, Elton John Marmite and More
Plus, why Goldfish has tiny hands and how Pillsbury’s interactive sweater disappeared.