Portrait of Eric Hochberger

Eric Hochberger

Eric Hochberger is co-founder and CEO of Mediavine.

Alt Image Text

As Advertisers Pivot to Out-Stream, What’s the Incentive for Publishers?

Voice

In an ideal world, seamless adoption of the IAB guidelines on both sides of the advertising ecosystem would happen. So why haven’t they been applied, and why hasn’t inventory been [...]

Alt Image Text

Walls Are Not the Only Solution to Addressability

Columnist Network

For most digital businesses, they're not the best way to attract authenticated users.

Alt Image Text

Addressability Is the Defining Issue of Our Post-Cookie World

Columnist Network

For many years, browser-based cookies did the work for us. Now the sun is setting on that era.

Alt Image Text

Prep Your Newsletter for a Post-Cookie World

Voice

A solid strategy will strengthen first-party relationships when they're needed most.