Portrait of Elizabeth Marsten

Elizabeth Marsten

Elizabeth Marsten is vp, commerce strategic services at independent performance marketing firm Tinuiti.

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In-Store Retail Media in 2024: Hype or Happening?

Retail Media Advertising

Being an early mover on this evolving trend can be advantageous for brands.

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Not Selling on Amazon? That Doesn’t Mean You Shouldn’t Advertise There

Retail Media Advertising

While no one is coming to Amazon or Walmart for insurance, real estate or streaming, people who purchase those services are most certainly shopping on retailer sites.

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The Next Frontier in Retail Media Is Audiences

Retail Media Advertising

4 steps to leverage retailer first-party data for off-site traffic.

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Why Brands Shouldn’t Shift Ad Budgets to Display Too Quickly

Retail Media Advertising

In this Wild West of a retail media rodeo, search is your trusty steed that plods along and doesn't let you down.

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4 Retail Media Marketing Predictions for 2023

Retail Media Advertising

If you make the predictions before the end of January, they still can come true.

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Not All Retail Media Loyalty Programs Are Created Equal

Retail Media Advertising

One of the biggest mistakes today is not providing transparency into the collection methodology, strength and segmentation capabilities of loyalty programs.

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Kroger Precision Marketing Meets Albertsons Media Collective: What a Merger Means for Retail Media

CPG News

Over the next year, we should have the ability to track and understand how effective retail media advertising actually is in closing the loop.

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Retail Media Is the Fast Lane for the Customer Purchase Path

Retail Media Advertising

Each retailer has some sort of offering that lands in each bucket, but then aligning that to the business outcomes that your brand is aiming for is probably the best [...]

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The Top 5 Innovations in Retail Media Here Today (and Coming Tomorrow)

Retail Media Advertising

In the last few years, with the explosion of ecommerce—and retail media specifically—the industry has undergone massive amounts of innovation. That's true digitally, technically, physically—and soon enough, it could be [...]

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Dear Retail Media: Amazon Prime Day Is Nigh

Retail Media Advertising

Go easy at the start of Prime Day month and add some additional dollars during the main event for search-based ad units.