Catherine is an Adweek staff reporter covering ad tech, social media platforms and their influence. Catherine joined Adweek in 2021 from Debtwire where she covered high yield and distressed corporations. A 2019 graduate of Tufts, Catherine has previously written for Forbes and Inc.
Spending on both search and YouTube fell, and the company missed street estimates.
Unlike other uses of AI technology, marketers say custom algorithms give them control.
The retargeting protocol in Google’s privacy sandbox suite of cookie replacements is gaining adherents.
Grin is removing data about scores of its creators, making measuring creator even more of a mystery for marketers.
Meanwhile, DSPs could potentially integrate closely with the sell-side as seen with Criteo, Amazon, The Trade Desk and Yahoo.
No longer able to target by gender or app activity, brands are going to new platforms and adopting new strategies to reach teenagers.
It can’t alone fix the industry’s existential crisis of cookie deprecation.
It was around 28% cheaper to advertise on Meta during the so-called Q5 period.