Catherine Perloff
Catherine is an Adweek staff reporter covering ad tech, social media platforms and their influence. Catherine joined Adweek in 2021 from Debtwire where she covered high yield and distressed corporations. A 2019 graduate of Tufts, Catherine has previously written for Forbes and Inc.
Hershey’s AI-Powered Ad Campaign Sold More Candy and Gave It Leverage With Retailers
The candymaker shared at Possible Miami how it's using custom algorithms to create its own media strategy more optimized to sales goals, which makes the company less beholden to media [...]
Brands Like Sweetgreen Are Wrestling With Google Search’s Growing Complexity
At Possible Miami, Sweetgreen shared how to adapt to a search remade by Performance Max and ad inflation.
Lack of Revenue Benefits and Access to Data Thwart Media’s Green Progress
At the Green Media Summit, publishers and adtech firms shared roadblocks like a lack of data and adoption thwarting sustainable media initiatives.
Paramount Hires a Bank to Explore the Sale of VidCon
Paramount's move to sell VidCon comes amid the company’s broader merger and sales efforts.
LinkedIn Makes Its Case for a Permanent Spot in Social Strategy
At Social Media Week, LinkedIn's Melanie English and creator DeAndre Brown made the case for LinkedIn as brand building.
Publishers Caught in the Crosshairs of Vendor MFA Tools
Integral Ad Science and DoubleVerify have new tech tools to help brands block MFA (made-for-advertising websites), and publishers worry that they will have no choice but to get caught in [...]
Marketers Find New Ways to Buy Programmatic Ads Without Relying on User Data
Buyers and adtech firms are diving into the bidstream to target campaigns along advanced contextual signals toward quality media and away from audience-focused strategies.
What Creators Really Think About Brand Deals, the Future of Platforms and Creativity
Tefi Pessoa, Hunter Harris, Khalil Greene and Robyn DelMonte got famous on the Internet, but they don't see it as their ultimate future.
The CMA Is Prepared to Delay Google’s Cookie Deprecation Plans
At an IAB Tech Lab event in New York, the UK regulatory body said it was prepared to delay cookie deprecation's deadline, currently set for the end of this year, [...]
ID Spoofing Dents Campaign Performance
Basis Technologies found that for campaigns where there was a higher prevalence of deceptive identity practices, conversions were likely to be lower.