Portrait of Catherine Perloff

Catherine Perloff

Catherine is an Adweek staff reporter covering ad tech, social media platforms and their influence. Catherine joined Adweek in 2021 from Debtwire where she covered high yield and distressed corporations. A 2019 graduate of Tufts, Catherine has previously written for Forbes and Inc.

Alt Image Text

Google Reports Decreased Ad Revenue Amid Looming Advertiser Pullback

Platforms

Spending on both search and YouTube fell, and the company missed street estimates.

Alt Image Text

With AI-based Custom Algorithms, Marketers Wring More Value From the Open Web

Ad Tech

Unlike other uses of AI technology, marketers say custom algorithms give them control.

Alt Image Text

As Cookies Wane, Retargeting Protocol Fledge Emerges as Privacy Sandbox Favorite

The Future of Identity

The retargeting protocol in Google’s privacy sandbox suite of cookie replacements is gaining adherents.

Alt Image Text

Getting Accurate Data on Creators Is About to Get Tougher

Creator Economy

Grin is removing data about scores of its creators, making measuring creator even more of a mystery for marketers.

Alt Image Text

Project Poirot, the DOJ and the Unintended Consequences of Google’s Divesture

Ad Tech

Meanwhile, DSPs could potentially integrate closely with the sell-side as seen with Criteo, Amazon, The Trade Desk and Yahoo.

Alt Image Text

Programmatic Ad Spend Is Getting Less Murky

Programmatic

Industry experts question validity and ability to generalize study.

Alt Image Text

Marketers Search for Alternatives as Meta Changes Teen Targeting Rules 

Platforms

No longer able to target by gender or app activity, brands are going to new platforms and adopting new strategies to reach teenagers.

Alt Image Text

In 2023, Savvy DTC Brands Diversify Playbook

Platforms

No longer able to rely on Meta and facing a recession, digitally native brands are finding new ways to do performance marketing.

Alt Image Text

Direct Deals Grow for Marketers, but Won’t Solve All of Programmatic Ad Buying’s Ills

Ad Tech

It can’t alone fix the industry’s existential crisis of cookie deprecation.

Alt Image Text

Marketers Seize the End-of-Year Opportunity of Cheaper Meta CPMs

Platforms

It was around 28% cheaper to advertise on Meta during the so-called Q5 period.