Catherine Perloff
Catherine is an Adweek staff reporter covering ad tech, social media platforms and their influence. Catherine joined Adweek in 2021 from Debtwire where she covered high yield and distressed corporations. A 2019 graduate of Tufts, Catherine has previously written for Forbes and Inc.
Google Reports Decreased Ad Revenue Amid Looming Advertiser Pullback
Spending on both search and YouTube fell, and the company missed street estimates.
With AI-based Custom Algorithms, Marketers Wring More Value From the Open Web
Unlike other uses of AI technology, marketers say custom algorithms give them control.
As Cookies Wane, Retargeting Protocol Fledge Emerges as Privacy Sandbox Favorite
The retargeting protocol in Google’s privacy sandbox suite of cookie replacements is gaining adherents.
Getting Accurate Data on Creators Is About to Get Tougher
Grin is removing data about scores of its creators, making measuring creator even more of a mystery for marketers.
Project Poirot, the DOJ and the Unintended Consequences of Google’s Divesture
Meanwhile, DSPs could potentially integrate closely with the sell-side as seen with Criteo, Amazon, The Trade Desk and Yahoo.
Programmatic Ad Spend Is Getting Less Murky
Industry experts question validity and ability to generalize study.
Marketers Search for Alternatives as Meta Changes Teen Targeting Rules
No longer able to target by gender or app activity, brands are going to new platforms and adopting new strategies to reach teenagers.
In 2023, Savvy DTC Brands Diversify Playbook
No longer able to rely on Meta and facing a recession, digitally native brands are finding new ways to do performance marketing.
Direct Deals Grow for Marketers, but Won’t Solve All of Programmatic Ad Buying’s Ills
It can’t alone fix the industry’s existential crisis of cookie deprecation.
Marketers Seize the End-of-Year Opportunity of Cheaper Meta CPMs
It was around 28% cheaper to advertise on Meta during the so-called Q5 period.