Portrait of Brittaney Kiefer

Brittaney Kiefer

Brittaney is Adweek's European creative editor based in London. Before joining Adweek, Brittaney was creativity and culture editor at Campaign. Before that, she was a reporter and editor at PRWeek.

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Canal+ Made Its Own Short Film With an Ending No One Saw Coming

AdFreak

French broadcaster Canal+ made an emotional rollercoaster of a short film to pay tribute to the medium

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Advertising Has Its First Union. Why Marketers Should Worry

The Future of Agencies

Amid a rise in industrial action, worker action in the ad sector is putting pressure on agency bosses—and clients.

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Bizarre Financial Campaign Wants to Ring Investors’ Bells

AdFreak

AJ Bell aims to cut through dull, complex marketing in the category.

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Uber’s Super Bowl Teaser Asks Sean ‘Diddy’ Combs to Create Another Hit

Super Bowl

Uber's third Super Bowl ad teams up with Sean 'Diddy' Combs to promote membership program Uber One

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The Princess of Wales Is Leading a New Campaign Advocating for Early Childhood

AdFreak

The Princess of Wales is leading a campaign advocating for the importance of early childhood development

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Polestar Reimagines Retail With a Car Showroom Built Out of Snow 

Automotive

Polestar played with its retail space by constructing a showroom out of snow from the ski slopes.

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Not Your Typical Sneaker Drop: Shoe Brand Calls Out Fashion’s Bad Practices

Fashion & Apparel

Sneaker brand Ekn is calling on the fashion industry to change its unethical practices

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Climate Activist Says Advertising Should ‘Shrink’ as Protests Against Greenwashing Escalate

Sustainability

Brandalism activist hits back against marketing industry and says professionals should hold leaders to account

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The North Face Shows It’s for All Explorations, From Cities to Mountains

Fashion & Apparel

Campaign bridges the fashion and outdoor communities.

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Canal+ Captures That Feeling When a TV Finale Is a Dud in Hilariously Relatable Ad

Ad of the Day

French broadcaster Canal+ makes an ad for any fan who's ever been let down by a TV show's ending.