Portrait of Bill Bradley

Bill Bradley

Bill Bradley is Adweek's deputy TV editor. Bill joined Adweek from Screen Rant in April, 2022. Before that, Bill spent 7 years at Huffington Post as entertainment editor.

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Ad Sales Legend Jo Ann Ross to Exit Paramount Ahead of Upfront

TV Upfronts

The chairman of Paramount Advertising has been with the company for over three decades.

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Netflix Surprisingly Reveals Upfront Plans: Looks at Squid Game Season 2, Ad Offerings

TV Upfronts

Netflix's leaders reveal details of the company's upfront event.

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WBD Makes Strategic, Data-Driven Ad Sales Hire Ahead of Upfront

TV Upfronts

WBD adds David Porter to lead ad sales research and data insights.

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Digital Ad Revenue Hits New Record in 2023, With CTV Expecting FAST 2024 Growth

NewFronts

IAB digital ad report shows revenue hit $225 billion, and CTV expecting growth.

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Amazon Snags Former NBCU Exec Krishan Bhatia as VP of Global Video Advertising

TV Upfronts

Krishan Bhatia is joining Amazon Ads as vp, global video advertising.

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BravoCon Officially Out for 2024, Returning in 2025

Programming & Performance

BravoCon is skipping 2024, returning in 2025.

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NCAA Women’s Ratings Beat Men’s for First Time, Advertisers Score Big

Sports Marketing News

The women's NCAA basketball championship beat the men's in ratings, and advertisers are along for the ride.

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NBCU ‘On Track’ to Set Olympic Ad Sales Record With $1.2 Billion in Commitments

Sports Marketing News

NBCU is already setting ad sales records at the 2024 Paris Olympics.

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Scripps Upfront Pitch Deck Showcases Caitlin Clark WNBA Games, ION Rebrand

TV Upfronts

Scripps features Caitlin Clark and ION rebrand in its upfront pitch deck.

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AMC Networks’ New Walking Dead Spinoff and Upfront Pitch Feed Into Doggone Fandom

TV Upfronts

AMC's upfront pitch includes a new Walking-Dead-adjacent series, more ad tiers and expanded Audience+.