Portrait of Bill Bradley

Bill Bradley

Bill Bradley is Adweek's deputy TV editor. Bill joined Adweek from Screen Rant in April, 2022. Before that, Bill spent 7 years at Huffington Post as entertainment editor.

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Game Show Network and Sony Pictures Make Programming a Win-Win in Upfront

TV Upfronts

There's everything from options in live viewing to branded opportunities in Jeopardy! and Wheel of Fortune.

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How WBD Is Choosing the Name for Combined HBO Max and Discovery+ Streamer

Streaming & OTT

The company's global CMO of streaming explained the reasoning behind the new moniker.

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Andy Cohen Reveals Vanderpump Rules Secrets Amid Show’s Cheating Scandal

Programming & Performance

The host opened up about the reality TV cheating scandal and building out show universes.

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Fox News Media Focuses on Lifestyle Offerings in Upfront Pitch

TV Upfronts

The ongoing Dominion lawsuit 'has not impacted strategy,' according to ad sales chief Jeff Collins.

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Paramount Ad Sales Chief John Halley on Upfront Changes, the Reorg and What’s Next

TV Upfronts

Plus, why the company's surprise upfront week exit isn't 'a one-year-only kind of thing'

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Warner Bros. Discovery Teams With VideoAmp and Comscore as Currency Providers

TV Upfronts

Clients can transact with the options across the company's linear portfolio for the 2023-2024 upfront season.

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Publishers and Buyers Double Down on DEI Commitments as Upfront Talks Begin

New Consumer

Both sides say they remain committed to meaningful change, despite economic uncertainty.

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All Quiet on the Western Mezzanine: What It Was Like Inside the 2023 Oscars

Programming & Performance

From missed trailers to a packed open bar, the Academy Awards experience was very different for the Dolby Theater audience.

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Disney Sells Out Ad Inventory for 95th Oscars With Pricing Slightly Down

Programming & Performance

Ads ranged between $1.6 million to $2.1 million for the 2023 show.