Barry Frey
Performance Marketing contributor Barry Frey is the president and CEO of the DPAA, the global trade organization for digital out of home (DOOH) advertising. Frey oversees all operations driving awareness, value and revenue to the fast growing DOOH advertising space.
What Accounts for Performance Marketers’ Reluctant Embrace of Out-of-Home Advertising?
It might be time to give the medium another look. This ain’t Don Draper’s market anymore.
Out of Home’s Moment of ‘Resilience, Reinvention and Revitalization’
The global OOH industry has demonstrated tremendous resilience, reinvention and now, strong revitalization.
What Media Planners Can Do About Dramatically Shifting Video Viewing Habits
Brand Marketing
For advertisers, consumers have become a moving target. Literally. Our society is more mobile, active and urban than ever before. Higher skilled workers are moving to urban areas, as are [...]
Video Is Truly Everywhere, and Ad Buyers Need to Think Beyond TV, Desktop and Mobile
Performance Marketing
It's certainly no secret that the media world is in the midst of unprecedented changes. There was a time when "change" in media meant television emerging as a challenger to [...]
Moving at the Speed of the Screen
Brand Marketing
Marketers have long recognized the incredible power of video to sell a product, brand or service. Yet at an ever-increasing pace, consumers are shifting away from the No. 1 vehicle [...]
Brand Marketing
As we enter the New Year with leaner budgets and more scrutiny on spends, let’s remember that television continues as the most powerful advertising medium. In fact, in this challenging [...]