Portrait of Alexandra Bower

Alexandra Bower

Alexandra Bower is a freelance writer for Adweek. With a background in TV news as a reporter and anchor, in 2020 Alexandra transitioned to creating digital content.

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Uber Eats and Visa Help Small Businesses Make Big Changes

Commerce Week

The companies teamed up to provide access to the sustainability consumers want.

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Glow Recipe Found Cross-Category Success on TikTok

Commerce Week

The upstart skincare brand used social media to level the playing field.

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How Taco Bell Created Fast-Food’s Most Viral Moment of the Year

Cannes Lions

The unicorn of culturally relevant brand partnerships, forged by Mexican Pizza and Doja Cat.

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Brands Taking Action With Autodesk and Pinterest

Cannes Lions

Express your company values—then have the courage to stand for them.

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Authentic Storytelling Is the Key to Influencer Marketing

Social Media Week

How Bayer found the right fit with @NYCFitFam's Jamie Hess.

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Amplifying Impact Through Strategic Social Media Engagement

Social Pro Daily

Unleashing the potential of collaborative partnerships with Duolingo and Intuit.

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Long Live Longform: The Story of Hilton’s 10-Minute TikTok

Social Media Week

'People on TikTok want to be a part of the journey of the creators they follow.'

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How Sephora Is Partnering With Creators for Brand Impact

Social Media Week

With an accelerator program and TikTok partnership, the beauty brand is elevating BIPOC brands and influencers.

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How Brands Deliver Social Media Success With Eos and the NBA

Social Media Week

Eos CMO Soyoung Kang and the NBA's Ashley Atwell speak at Social Media Week.

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How Busy Philipps and Caissie St. Onge Are Doing Their Best

Social Media Week

The comedy duo talk podcast strategy at Social Media Week.