Find a range of views, ideas and theories from advertisers, brand marketers, media influencers and tech talent. Voice allows you to dig deeper into the headlines with the newest intelligence about B2B, product launches, media brands (and rebrands), social media, traditional media and advertising trends from around the world. You’ll get the freshest thought leadership with unique perspectives on the world's biggest brands. Marketers, advertisers and tech professionals read Adweek's opinion column for voices they can't hear anywhere else.
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For Marketing Talent, 2023 Will Be the Great Course Correction

Here are five ways that your organization needs to evolve to support your talent.

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Just Because You Have the Data Doesn’t Mean You Should Use It

While the technological changes from Web2 to Web3 matter, the values-based changes are just as essential.

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Why Young Creatives Need CCO Mentorship More Than Ever

Offering our time brings back the fun that our industry is built on.

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The Best Way to Develop Web3 Savviness Is Cautious Participation

Learn about this new technical landscape through cautious participation.

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Customer Experience Has Been Pretty Bad in Web3. Here’s What You Can Do About It

An NFT project is just another touch point in a broader consumer ecosystem that could drive brand value.

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Cultural Literacy Belongs in Every Advertising Classroom

A recent social media blunder underscores the need for better training in marketing education.

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Why Escapism Will Be the Defining Design Trend of 2023 for Brands

Marketers are defying the gravity of our fraught historical moment.

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The C-Suite Is Finally Embracing Account-Based Marketing. Now What?

CMOs should focus on these three actions in 2023 to build an effective strategy.

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Erasing the Line Between Paid and Owned Media Can Transform Your Marketing

2023 will be a year of media fusion with unified efforts for end-to-end customer communications.

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Sonic Branding Will Give ‘Voice’ to New Tech in 2023

As we evolve into an even more audio-first world, 2023 could be the year of the sonic boom. 

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With Fewer Resources, Creators Will Be Forced to Evolve—Quickly

The concept of ownership will continue to be paramount for most creators, particularly as the low-hanging fruit presented by brand sponsorship dries up.

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An Inflection Point for Marketers—and Adweek

Adweek must recommit itself to serving the marketer.

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Video Games Are Dominating Hollywood and Changing Viewing Habits Forever

The proliferation of video game adaptations portends to a new era of transmedia—the practice of telling a story across multiple forms of media.

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As Consumers Crave Rebellion, Turn to the Carnivalesque

What Savage X Fenty and Crocs can teach brands.

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Empathy-Driven Messaging Is Out. Consumers Need Value-Based Innovation

This is not your typical inflationary cycle.