Your Audience and Your Community Are Not the Same Thing. Here’s Why You Need Both
Often, the brand activities that are hardest to measure with traditional marketing metrics are the ones with the greatest long-term impact.
LGBTQ+ People Will Revolutionize Brand Experience on New Consumers’ Terms
A community largely defined by love on their own terms speaks to a new consumer who will simply live, in all ways, on their own terms.
Your Consumer Is Waiting For You
Using the 4Ps of marketing to find, reach and meaningfully connect with your audience.
Advertisers Should Think of Accessibility as a Gateway to Creativity
It's time to embrace inclusion as a sublime differentiator that elevates your work.
How Learning to Navigate Dyslexia Landed Me in the C-Suite
Every neurodivergent employee brings an innovative lens and unique point of view to the table.
When Designing Customer Experiences, Don’t Confuse Speed With Ease
Ease continues to be a pervasive design problem across industries, not due to lack of resources or commitment but in failing to answer the question: What does ease actually mean?
The Red Flags to Watch for When Buying a Fast-Growing Agency
Every fast-growing business will probably have at least one red flag waving, but most of those challenges can be mitigated by identifying the nature of the buyer’s appetite for risk.
When AI Handles the What, Your Team Can Focus on the Why
Think of artificial intelligence and automations first and foremost as enablers of personalization at scale.
Black History Month Ads Need a Makeover
Technology has advanced too far for us to still be operating by guesswork, especially when it comes to inclusion.
The Duality of Black Life Matters
Begin by understanding how your advertising strategies have defined Blackness over the past three years.
CMOs, Here’s How to Lead Your Companies Through Permanent Change
It involves doing what marketers do best: predicting what comes next.
DEI Action Is In, and Diverse Media Needs More Budget Share
Stop measuring investment in terms of meeting social responsibility targets.
With a Recession Likely, CMOs Must Learn to Think Like CFOs
Recapturing lost market share is always more expensive than maintaining it, so be wary of cuts that will put market share at risk.
As Advertisers Pivot to Out-Stream, What’s the Incentive for Publishers?
In an ideal world, seamless adoption of the IAB guidelines on both sides of the advertising ecosystem would happen. So why haven’t they been applied, and why hasn’t inventory been [...]
Ownership Will Define the New Era of Black Influence
The exodus to smaller, closed social networks isn’t just motivated by a need for security.