IAB Reveals 2023 NewFronts Schedule With New Venue
Twitter and Tubi have exited the presentations.
Game Show Network and Sony Pictures Make Programming a Win-Win in Upfront
There's everything from options in live viewing to branded opportunities in Jeopardy! and Wheel of Fortune.
Disney’s Rita Ferro Is Ready for a More ‘Intimate’ Upfront
The company's new venue accommodates all of its brands on the same stage.
Fox News Media Focuses on Lifestyle Offerings in Upfront Pitch
The ongoing Dominion lawsuit 'has not impacted strategy,' according to ad sales chief Jeff Collins.
Paramount Ad Sales Chief John Halley on Upfront Changes, the Reorg and What’s Next
Plus, why the company's surprise upfront week exit isn't 'a one-year-only kind of thing'
Warner Bros. Discovery Teams With VideoAmp and Comscore as Currency Providers
Clients can transact with the options across the company's linear portfolio for the 2023-2024 upfront season.
Publishers and Buyers Double Down on DEI Commitments as Upfront Talks Begin
Both sides say they remain committed to meaningful change, despite economic uncertainty.
Nexstar Finally Reveals Upfront Plans for The CW
The company will hold an event for media buyers on April 25.
Linear Pay TV Drops Below 50% in US for First Time Ever
The cord-cutters are leading the way, according to Insider Intelligence.
VideoAmp Hires Former Nickelodeon Exec as First CMO as Measurement Wars Continue
Jenny Wall will be the company’s head marketer.
A+E Networks to Produce 2,500 Hours of Content, the Most in Its History
The company welcomes marquee talent across its portfolio ahead of the 2023-2024 upfront.
Weak TV Ad Market Fuels Buyer Uncertainty as Upfront Negotiations Loom
Spending is down, though some remain 'cautiously optimistic' about a late-2023 rebound.
Fuse Media Brings FAST Growing Portfolio of DEI-Focused Programming to Upfront
Distribution for the company's ad-supported streaming channels grew 55% in 2022.
Warner Bros. Discovery Streaming Loses $217 Million Ahead of Combined Service
DTC division, including HBO Max and Discovery+, added 1.1 million subscribers.
Fox Changes Upfront Venue, Returns to Live Presentation
Company shifts strategy after 2022's mostly pre-recorded event.