How WBD Is Choosing the Name for Combined HBO Max and Discovery+ Streamer
The company's global CMO of streaming explained the reasoning behind the new moniker.
Disney’s Rita Ferro Is Ready for a More ‘Intimate’ Upfront
The company's new venue accommodates all of its brands on the same stage.
Fubo Rebrands in Star-Studded Spots With Kevin Garnett and Mark Sanchez
Ryan Reynolds' Maximum Effort co-produced the national campaign.
Netflix Adding Media Quality Measurement Thanks to DoubleVerify and IAS Partnerships
The integrations help verify the viewability and traffic validity of ads.
Linear Pay TV Drops Below 50% in US for First Time Ever
The cord-cutters are leading the way, according to Insider Intelligence.
How the Chicago Red Stars Recreated Wednesday’s Viral Dance to Rebuild Brand Trust
The team’s 2023 schedule release capitalizes on the iconic Netflix moment.
Warner Bros. Discovery Streaming Loses $217 Million Ahead of Combined Service
DTC division, including HBO Max and Discovery+, added 1.1 million subscribers.
Peacock’s Bel-Air Turns Season 2 Upside Down With Fresh Slate of Brand Partners
Sponsors include Lexus, Simply Spiked, State Farm, Target and Xfinity.
The Speed of Culture Podcast: Roku’s New Full-Funnel Approach
Dan Robbins, vp of marketing and partner solutions, on the role of advertising in streaming.
Paramount+ Adds 9.9 Million Subscribers, Hikes Prices for Showtime Integration
The company is bracing for heavy losses in 2023.
Roku Media Chief Charlie Collier Outlines Priorities as Streaming Growth Continues
The company's AVOD service now reaches 100 million people.
How This HBO Max Marketer Launched Some of Streaming’s Biggest Hits
Pia Barlow led the creative efforts behind The Last of Us, among others. But she didn't always want to be in marketing.
Tubi Goes for Most Viral Super Bowl Moment With Prank Ad
A surprise 15-second spot designed to make viewers go WTF.
Super Bowl Spot for Nike’s Air Is a Slam Dunk for Prime Video’s Streaming Strategy
The film stars Matt Damon and Ben Affleck, with a new streaming strategy by Amazon.
Here’s How You Can Stream Super Bowl 57
Cord-cutters can watch Sunday’s Big Game on Fox digital platforms and NFL+.