Draymond Green Addresses His ‘Questionable’ Choices in AT&T Ad
The Golden State Warriors player talks being loved and hated, and choosing the right brand deals.
Why Caitlin Clark Will Be Worth It for Nike
The WNBA draftee's rumored eight-figure shoe deal belies the value she's shown brand and NIL partners like State Farm and Gatorade.
Applebee’s Fulfills Its Football Destiny as Newest NFL Sponsor
Applebees gets its football wish with as an NFL sponsor.
How Coke Zero Hustled to Keep Up With Fans in March Madness
Coke Zero updated its ads during Final Four to stay in the game.
Ice Cube Won’t Let Brands Set Table for Caitlin Clark With Paper Plates
Ice Cube and his Big3 league's $5 million offer to Caitlin Clark shows the growing value of women's sports.
The Office Cast Become the Masters of Small Business for AT&T
Rainn Wilson and his former co-stars give entrepreneurs a funny look at AT&T Business using golf and LinkedIn.
O.J. Simpson Epitomized the Risks of a Brand Betting Everything on a Celebrity
Self-destructing celeb spokespeople aren't new, but Simpson was a harbinger.
Puma Wants to Sprint in Olympics Brand Race Against Nike and Adidas
Brand boss Richard Teyssier says speed is Puma’s vantage point as it launches first global campaign in a decade.
NCAA Women’s Ratings Beat Men’s for First Time, Advertisers Score Big
The women's NCAA basketball championship beat the men's in ratings, and advertisers are along for the ride.
NBCU ‘On Track’ to Set Olympic Ad Sales Record With $1.2 Billion in Commitments
NBCU is already setting ad sales records at the 2024 Paris Olympics.
These Brands Are Writing the Playbook for Women’s Sports Sponsorship
Brands such as Ally, Visa and Aflac have a game plan for women's sports.
Scripps Upfront Pitch Deck Showcases Caitlin Clark WNBA Games, ION Rebrand
Scripps features Caitlin Clark and ION rebrand in its upfront pitch deck.
How Women’s Sports Bars Are Bringing Fans and Brands to March Madness
Women's sports bars like The Sports Bra give brands like Aflac and local fans access to the game amid soaring ESPN March Madness basketball viewership.
How Amazon and Peacock Earned 2 Exclusive NFL Streaming Games
Amazon and Peacock's NFL success did not come down to the Taylor Swift Effect.
There’s A Revolution Transforming Women’s Sports. Are Retail Brands Keeping Pace?
Are Retail Brands Keeping Up With Women's Sports?