Alt Image Text

Users Engaged, and So Did Advertisers, Giving Meta a Year-End Boost

Facebook’s parent company Meta closed the year with its first-ever year-over-year decline in ad revenue due to a weak economic climate and Apple’s privacy rules. However, the company reported strong [...]

Alt Image Text

Twitter: How to Turn on Password Reset Protection on Mobile

Users can add extra security to their account.

Alt Image Text

TikTok Celebrates Chinese New Year With Heartfelt ‘Red Envelope’ Messages

The social platform partners with Fred & Farid Shanghai and Chinese star Andy Lau.

Alt Image Text

Marketers Welcome TikTok’s Transparency Play, Despite Political Tensions

If the deal falls through, the U.S. government could either force ByteDance to sell parts of its operations or exit the U.S. market.

Alt Image Text

High-Performing B-to-Bs Are Tapping Employees as Frontline Brand Marketers

Understanding advocacy as a marketing function and leveraging it on LinkedIn.

Alt Image Text

With Fewer Resources, Creators Will Be Forced to Evolve—Quickly

The concept of ownership will continue to be paramount for most creators, particularly as the low-hanging fruit presented by brand sponsorship dries up.

Alt Image Text

Adweek’s 22 Most Popular Stories of 2022

Affiliate marketing takes the spotlight, Demi Moore turns designer, and the Super Bowl shakes it up.

Alt Image Text

10 Internet Culture Moments That Brands Didn’t Ruin in 2022

Marketers serve charming relatability with a side of self-deprecation.

Alt Image Text

How Wendy’s Is Turning an All-American Chain Into a Brand for Brits

The brand’s signature sass has been adapted for U.K. audiences.

Alt Image Text

Justice for Migrant Women’s Latina Pay Gap Data Now Includes Part-Time Workers

Justice for Migrant Women marks Latina Equal Pay Day with a social campaign.

Alt Image Text

The 30 Best Ads of 2022

Advertisers from around the globe took big creative swings in top ads chosen by Adweek's editors.

Alt Image Text

Issa Rae’s Hoorae Media Partners With Walmart to Support Black Content Creators

Isa Rae is continuing her focus on providing opportunities for marginalized creatives by working with Walmart to launch the Black and Unlimited Digital Development Program.

Alt Image Text

Fake Brand Accounts Are Also a Problem for Twitter’s Emerging Rivals

Mastodon and Hive Social are growing in popularity, bringing advertiser issues as a consequence.

Alt Image Text

Watch All of Social Media Week Europe 2022

Creativity and authenticity were hot topics of conversation.

Alt Image Text

Marketing Morsels: Post-Coital Velveeta, Ranch on a Branch and More

Plus, Pete Davidson solves a mystery with his mom and more brand stunts.