Adweek’s Social Media category covers a wide range of topics in the field—whether it’s new C-suite hires, where social platforms are spending their ad budgets or proposed changes from the FTC. This category also features Adweek’s Creator Visionary Award winners, honoring the creative minds that entertain us through social media.

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Why Advertisers Claim Meta Owes $7 Billion in Damages

Facebook and Instagram's Potential Reach metric inflates viewership figures by up to 400%, according to a lawsuit.

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Celebrity Cats Compete in Sheba’s March Madness-Style Tournament

The celebrity felines have a combined reach of more than 55 million on TikTok and Instagram.

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Reddit’s Jen Wong Has a Plan to Juice Post-IPO Growth

Reddit has a contextual-based ad business that is safe from the tremors of cookie deprecation.

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NowThis Combines With Accelerate Change Portfolio to Become NowMedia

The network of NowThis and the eight other publishers in the Accelerate Change portfolio will have a total monthly reach of 190 million.

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From Then Till Now: Big Brands’ Enduring Love Affair With Product Placement

With the help of technology, product placement is able to prove to its worth to brands.

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Publisher GMG Reimagines Experiential With Its Events for Content Model

The novel concept, tied to buzzy cultural moments, combines influencer marketing with branded content.

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What Would a TikTok Ban or Sale Mean for Advertisers?

Brands continue to spend on TikTok despite the House voting to ban it.

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Exclusive: Reddit Debuts Organic Social Tools Ahead of IPO

Reddit Pro offers social listening, as well as posting and performance analytics functions

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What Role Do Ethics Play in Media Planning And Buying?

A much-needed framework for ethically evaluating media partners while still prioritizing key business results.

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The Art of Making Pretzels Part of Every Conversation

A BTS look at Auntie Anne’s social content strategy and viral posts.

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The Most Viral Moments of Super Bowl 58

Beyoncé album, foot memes after the Jesus ad, and a Super bowl streaker.

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Breaking Traditions: Gen Z and Millennial Women Transform Super Bowl

How brands can ensure women are engaged and represented meaningfully during the Big Game and beyond.

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As the Sundance Film Festival’s Loyal Attendees Age, It’s Marketing to Millennials and Gen Z

The Sundance Institute launched a 2024 film festival marketing plan to grow its 18-to-34 year old fan base.

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Snapchat’s First Super Bowl Ad Calls for Safer, Friendlier Social Media

Snapchat's first Super Bowl campaign positions the brand as a safer, more authentic social media platform.

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How to Make Noise During Advertising’s Biggest Day

When everyone's talking about one thing, how can brands remain relevant on social and beyond?