Users Engaged, and So Did Advertisers, Giving Meta a Year-End Boost
Facebook’s parent company Meta closed the year with its first-ever year-over-year decline in ad revenue due to a weak economic climate and Apple’s privacy rules. However, the company reported strong [...]
Twitter: How to Turn on Password Reset Protection on Mobile
Users can add extra security to their account.
TikTok Celebrates Chinese New Year With Heartfelt ‘Red Envelope’ Messages
The social platform partners with Fred & Farid Shanghai and Chinese star Andy Lau.
Marketers Welcome TikTok’s Transparency Play, Despite Political Tensions
If the deal falls through, the U.S. government could either force ByteDance to sell parts of its operations or exit the U.S. market.
High-Performing B-to-Bs Are Tapping Employees as Frontline Brand Marketers
Understanding advocacy as a marketing function and leveraging it on LinkedIn.
With Fewer Resources, Creators Will Be Forced to Evolve—Quickly
The concept of ownership will continue to be paramount for most creators, particularly as the low-hanging fruit presented by brand sponsorship dries up.
Adweek’s 22 Most Popular Stories of 2022
Affiliate marketing takes the spotlight, Demi Moore turns designer, and the Super Bowl shakes it up.
10 Internet Culture Moments That Brands Didn’t Ruin in 2022
Marketers serve charming relatability with a side of self-deprecation.
How Wendy’s Is Turning an All-American Chain Into a Brand for Brits
The brand’s signature sass has been adapted for U.K. audiences.
Justice for Migrant Women’s Latina Pay Gap Data Now Includes Part-Time Workers
Justice for Migrant Women marks Latina Equal Pay Day with a social campaign.
Advertisers from around the globe took big creative swings in top ads chosen by Adweek's editors.
Issa Rae’s Hoorae Media Partners With Walmart to Support Black Content Creators
Isa Rae is continuing her focus on providing opportunities for marginalized creatives by working with Walmart to launch the Black and Unlimited Digital Development Program.
Fake Brand Accounts Are Also a Problem for Twitter’s Emerging Rivals
Mastodon and Hive Social are growing in popularity, bringing advertiser issues as a consequence.
Watch All of Social Media Week Europe 2022
Creativity and authenticity were hot topics of conversation.
Marketing Morsels: Post-Coital Velveeta, Ranch on a Branch and More
Plus, Pete Davidson solves a mystery with his mom and more brand stunts.