Your Website Is Getting Less Traffic From Google Searches Than It Used to
To boost online visibility, it’s time to shake things up and make strategic choices that will capture customer attention and earn clicks while building brand recognition.
UK SEO Firm Rise at Seven Agrees to Co-Founder Management Buyout
Carrie Rose will now own the company whole with co-founder Stephen Kenwright departing.
Why Your Story Shouldn’t Be What Gets Cut
It's a key factor that separates brands into winners and losers during tough financial times.
Move Over Google. TikTok Is the Go-To Search Engine for Gen Z
The social platform can’t be viewed as an exact search match, and that’s part of the appeal.
Google to Generation Z: Let’s Internet Better
A campaign on TikTok, YouTube, Instagram educates people on how to use its search tools to verify information.
Optimize Your Affiliate Marketing Efforts With Keyword Research
Identifying a profitable niche can take more than just focusing on what you’re passionate about.
US Senate Bill Would Break Up Google and Add Transparency to Digital Advertising
The potential law would have far-ranging implications for the programmatic ecosystem.
Google Extends User Controls for Limiting Ads in Categories like Pregnancy and Parenting
Users on Google and YouTube can now control ad content in the extended categories.
4 Search Trends Retailers Need to Watch Out For
Google understands that a search can have multiple purchasing intents.
Get More Customer Engagement With Google’s Business Messages
Companies that modernize their customer service to improve responsiveness will get ahead and earn customers’ trust. Those that do the same old, same old will stay stuck—or get left behind.
What You Need to Prepare for the Google Page Experience Update in 2022
Remember, websites that do not prepare get left behind. Don't risk your brand's traffic and revenue.
2022’s Major Marketing Trends Across SEO, User-Generated Video, Ad Ops and Influencers
There are no tricks that will get brands and platforms through this moment.
To Connect Consumers’ Searches to Brands, Focus on Delivering Answers, Not Keywords
Too many marketers mistakenly believe that investing in improving their Google search results is sufficient.
6 Important Google Ads Changes You Need to Know
Marketers are left confused in the middle of the holiday shopping season.
What’s in a Web Page Title? Google May Decide for You
The search giant's attempts at greater clarity for users may muddle marketers' messages.