Coverage of the business of how advertising dollars are spent on retailers' websites and apps.
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Amazon’s Ad Business Continues to Surge Even as Google and Meta Face Slowdowns

The online shopping grew its ads arm by 19% last quarter.

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Publicis Groupe CEO on Another Record Year, Retail Media and ChatGPT

The company outperformed the market last yearr, delivering 10.1% organic growth.

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4 Retail Media Marketing Predictions for 2023

If you make the predictions before the end of January, they still can come true.

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Media Agencies Call on Marketers to Change Their Digital Strategies

Criteo surveyed 800 senior media professionals to gain their views on how brands can achieve growth in 2023.

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Retailers’ Secret Weapons to Survive a Potential 2023 Recession? Digital Tools and Data

A lot has changed since the 2008 economic downturn in regards to how the industry operates.

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Not All Retail Media Loyalty Programs Are Created Equal

One of the biggest mistakes today is not providing transparency into the collection methodology, strength and segmentation capabilities of loyalty programs.

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Buyers Face Retail Media Growing Pains as Sector Booms

The IAB is working on creating standards for digital retail media buying in 2023.

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The Growth of Retail Media: Unveiling the Opportunities and Challenges 

What the future has in store for this rapidly expanding channel.

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Global Ad Spend to Slow in 2023 With Retail Media and CTV on the Rise

According to the Dentsu Ad Spend Report, global advertising will reach $740.9 billion next year

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Most Advertisers and Agencies Are Positive About Retail Media in 2023

Research from IAB Europe and Microsoft highlights the thoughts around partnerships in the space.

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Uber Hires Ex-Apple and Amazon Exec to Lead UK Ad Business

Paul Wright has been appointed head of Uber Advertising for the U.K. and Ireland.

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Ambitious German Retailer’s Holiday Campaign Aims to Fix Societal Divisions

An emotional film for the holidays is brand Penny and agency Serviceplan's annual tradition.

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How User Experience Affects Retail Media’s Performance

Retailers need to create native, personalized media experiences that ensure shoppers are still seeing their most desired products.

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Unilever Is Gearing Up for a Serious Retail Media Boom

CDCO Connie Braams has united digital, commerce and media teams.

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Carrefour and Publicis Launch Retail Media Venture

The joint initiative will capitalize on the booming market across Europe and Latin America.