The proliferation of retail media networks is nothing short of a revolution. As the retail media space booms, more brands are launching retail media ventures daily. On this category page, you will find in-depth coverage of the business of how advertising dollars are spent on retailers’ websites and apps. Keep up with what retailers like Uber, Carrefour, Sam’s Club, Ulta Beauty and Deliveroo are doing to create native, personalized media experiences. Retail media campaigns ensure shoppers still see their most desired products through stories, interviews and blog posts written by the Adweek staff.
Alt Image Text

Inside Fashion Retailer Asos’ Play for Retail Media Budgets

The retailer wants to deliver more "cohesive and targeted" campaigns for global brands like Levi's.

Alt Image Text

To Drum Up Ad Revenue, Best Buy Opens Self-Serve Platform to Advertisers

Earlier this year, My Ads started working with seven consumer electronics brands, including Dyson

Alt Image Text

Glamour Launches a Standalone Commerce Operation, By Women

The storefront aims to yield valuable advertising inventory and shopper data.

Alt Image Text
Alt Image Text

Amazon’s Ad Business Continues to Surge Even as Google and Meta Face Slowdowns

The online shopping grew its ads arm by 19% last quarter.

Alt Image Text

Publicis Groupe CEO on Another Record Year, Retail Media and ChatGPT

The company outperformed the market last yearr, delivering 10.1% organic growth.

Alt Image Text

4 Retail Media Marketing Predictions for 2023

If you make the predictions before the end of January, they still can come true.

Alt Image Text

Media Agencies Call on Marketers to Change Their Digital Strategies

Criteo surveyed 800 senior media professionals to gain their views on how brands can achieve growth in 2023.

Alt Image Text

Retailers’ Secret Weapons to Survive a Potential 2023 Recession? Digital Tools and Data

A lot has changed since the 2008 economic downturn in regards to how the industry operates.

Alt Image Text

Not All Retail Media Loyalty Programs Are Created Equal

One of the biggest mistakes today is not providing transparency into the collection methodology, strength and segmentation capabilities of loyalty programs.

Alt Image Text

Buyers Face Retail Media Growing Pains as Sector Booms

The IAB is working on creating standards for digital retail media buying in 2023.

Alt Image Text

The Growth of Retail Media: Unveiling the Opportunities and Challenges 

What the future has in store for this rapidly expanding channel.

Alt Image Text

Global Ad Spend to Slow in 2023 With Retail Media and CTV on the Rise

According to the Dentsu Ad Spend Report, global advertising will reach $740.9 billion next year

Alt Image Text

Most Advertisers and Agencies Are Positive About Retail Media in 2023

Research from IAB Europe and Microsoft highlights the thoughts around partnerships in the space.

Alt Image Text

Uber Hires Ex-Apple and Amazon Exec to Lead UK Ad Business

Paul Wright has been appointed head of Uber Advertising for the U.K. and Ireland.