Inside Fashion Retailer Asos’ Play for Retail Media Budgets
The retailer wants to deliver more "cohesive and targeted" campaigns for global brands like Levi's.
To Drum Up Ad Revenue, Best Buy Opens Self-Serve Platform to Advertisers
Earlier this year, My Ads started working with seven consumer electronics brands, including Dyson
Glamour Launches a Standalone Commerce Operation, By Women
The storefront aims to yield valuable advertising inventory and shopper data.
How Do We Sift Through the Ever-Expanding Array of Retail Media Networks?
The answer lies within the networks themselves.
Amazon’s Ad Business Continues to Surge Even as Google and Meta Face Slowdowns
The online shopping grew its ads arm by 19% last quarter.
Publicis Groupe CEO on Another Record Year, Retail Media and ChatGPT
The company outperformed the market last yearr, delivering 10.1% organic growth.
4 Retail Media Marketing Predictions for 2023
If you make the predictions before the end of January, they still can come true.
Media Agencies Call on Marketers to Change Their Digital Strategies
Criteo surveyed 800 senior media professionals to gain their views on how brands can achieve growth in 2023.
Retailers’ Secret Weapons to Survive a Potential 2023 Recession? Digital Tools and Data
A lot has changed since the 2008 economic downturn in regards to how the industry operates.
Not All Retail Media Loyalty Programs Are Created Equal
One of the biggest mistakes today is not providing transparency into the collection methodology, strength and segmentation capabilities of loyalty programs.
Buyers Face Retail Media Growing Pains as Sector Booms
The IAB is working on creating standards for digital retail media buying in 2023.
The Growth of Retail Media: Unveiling the Opportunities and Challenges
What the future has in store for this rapidly expanding channel.
Global Ad Spend to Slow in 2023 With Retail Media and CTV on the Rise
According to the Dentsu Ad Spend Report, global advertising will reach $740.9 billion next year
Most Advertisers and Agencies Are Positive About Retail Media in 2023
Research from IAB Europe and Microsoft highlights the thoughts around partnerships in the space.
Uber Hires Ex-Apple and Amazon Exec to Lead UK Ad Business
Paul Wright has been appointed head of Uber Advertising for the U.K. and Ireland.