Republican Buyers Are Enthusiastic About Getting Back on Twitter Post Its Political Ads Ban
Republican ad buyers allocate nearly 25% of their media budget to Twitter, and the range for Democratic advertisers is between 1%-5%.
Advertisers Get Ahead of Potential Privacy Hiccups in Data Clean Rooms
There are several areas to uphold data privacy within clean rooms that buyers and sellers should be aware of.
Bank Collapses Cause Ripple Effects Across the Digital Advertising Industry
Publishers and ad-tech firms are seeking liquidity and looking to mitigate risk after major SVB failure spreads across tech industry.
Ad Industry Responds to UK GDPR and ‘Annoying Pop-Ups’ Focus
Data regulation will impact marketers' data collection and measurement strategies.
Ad Buyers Press for CTV Transparency as Alcohol and Casino Ads Found on Children’s Shows
New research from GumGum coincides with mounting pressure from buyers for more transparency ahead of upfront season.
Spotify Redesigns Around Video to Counter TikTok’s Dominance
The audio company aims to bolster its bona fides as a source of music discovery.
The Next Brand Safety Battlefield Is AI-Based Audio, and It’s Surging on TikTok and YouTube
Over 90% of these videos are monetizable.
TelevisaUnivision’s Post-Cookie Targeting Shows Promise for Seller-Defined Audiences
The first case study of Google's PPS provides early data for the viability of seller-defined audiences to describe audiences.
Audi, Mars, Nespresso Embrace Ad Effectiveness With New Attention Metrics
Major DSPs, SSPs, agencies and brands like DV360 and Mars are looking to buy media based on the likelihood an ad placement will elicit high attention.
To Drum Up Ad Revenue, Best Buy Opens Self-Serve Platform to Advertisers
Earlier this year, My Ads started working with seven consumer electronics brands, including Dyson
Ads Driving Higher Attention Can Cut Carbon Emissions by 63%
Ad-tech firm Playground xyz used Scope3 data to inform the study.
In Pursuit of Ad Revenue, CafeMedia Partners With LiveRamp’s Data Clean Room, Safe Haven
A combination of LiveRamp's ATS technology and Safe Haven makes it a safety differentiator for marketers and publishers.
4 More States Push for Tougher Privacy Laws, Spurring Self-Governing Standards
Massachusetts, Illinois, Indiana and New York look to emulate the ADPPA.
Lack of Standardization Stalls Media Decarbonization Efforts
GumGum is the latest ad tech platform to announce carbon measurement and reduction goals.
As Advertisers Pivot to Out-Stream, What’s the Incentive for Publishers?
In an ideal world, seamless adoption of the IAB guidelines on both sides of the advertising ecosystem would happen. So why haven’t they been applied, and why hasn’t inventory been [...]