The use of programmatic marketing is on the rise as marketers look for targeting methods to replace third-party cookies. Programmatic ad buying has many benefits, including efficiency and automation. In this section, Adweek writers take a deeper look at those benefits, how the industry is adopting programmatic strategies and all things programmatic across the industry. In addition, hear advice from early adopters for making the most out of your programmatic ad campaigns, news on which brands are pivoting to programmatic strategies, and much more to help you navigate the Wild West of programmatic advertising.
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Republican Buyers Are Enthusiastic About Getting Back on Twitter Post Its Political Ads Ban

Republican ad buyers allocate nearly 25% of their media budget to Twitter, and the range for Democratic advertisers is between 1%-5%.

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Advertisers Get Ahead of Potential Privacy Hiccups in Data Clean Rooms

There are several areas to uphold data privacy within clean rooms that buyers and sellers should be aware of.

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Bank Collapses Cause Ripple Effects Across the Digital Advertising Industry

Publishers and ad-tech firms are seeking liquidity and looking to mitigate risk after major SVB failure spreads across tech industry.

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Ad Industry Responds to UK GDPR and ‘Annoying Pop-Ups’ Focus

Data regulation will impact marketers' data collection and measurement strategies.

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Ad Buyers Press for CTV Transparency as Alcohol and Casino Ads Found on Children’s Shows

New research from GumGum coincides with mounting pressure from buyers for more transparency ahead of upfront season.

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Spotify Redesigns Around Video to Counter TikTok’s Dominance

The audio company aims to bolster its bona fides as a source of music discovery.

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TelevisaUnivision’s Post-Cookie Targeting Shows Promise for Seller-Defined Audiences

The first case study of Google's PPS provides early data for the viability of seller-defined audiences to describe audiences.

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Audi, Mars, Nespresso Embrace Ad Effectiveness With New Attention Metrics

Major DSPs, SSPs, agencies and brands like DV360 and Mars are looking to buy media based on the likelihood an ad placement will elicit high attention.

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To Drum Up Ad Revenue, Best Buy Opens Self-Serve Platform to Advertisers

Earlier this year, My Ads started working with seven consumer electronics brands, including Dyson

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Ads Driving Higher Attention Can Cut Carbon Emissions by 63%

Ad-tech firm Playground xyz used Scope3 data to inform the study.

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In Pursuit of Ad Revenue, CafeMedia Partners With LiveRamp’s Data Clean Room, Safe Haven

A combination of LiveRamp's ATS technology and Safe Haven makes it a safety differentiator for marketers and publishers.

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4 More States Push for Tougher Privacy Laws, Spurring Self-Governing Standards

Massachusetts, Illinois, Indiana and New York look to emulate the ADPPA.

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Lack of Standardization Stalls Media Decarbonization Efforts

GumGum is the latest ad tech platform to announce carbon measurement and reduction goals.

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As Advertisers Pivot to Out-Stream, What’s the Incentive for Publishers?

In an ideal world, seamless adoption of the IAB guidelines on both sides of the advertising ecosystem would happen. So why haven’t they been applied, and why hasn’t inventory been [...]