2024 Priority List: A New Partnership for the CMO and CEO
Marketers must overcome three obstacles.
Adweek Research: Quantifying the Impact of Collaboration
These principles distinguish top-performing CMO collaborators from their less successful peers.
Why You Need a Brand Bible, According to a Historic Video Game Launch
'Our goal is to inspire the next generation of explorers—and that can be people literally going into space and people writing the next science fiction novel.'
How Chipotle and Gale Followed a Hunch to Marketing Success
Their Cannes-winning idea started by testing a hypothesis.
Marc Pritchard on Why Strategy Needs Creativity
The chief brand officer at P&G believes marketers and creatives should be growing markets with their creativity.
Brands Display Their Power as Sales From Licensing Deals Grow
Products are finding new ways to show up in culture.
What an Intangible Economy Means for Marketers
The increasing importance of positioning brand as an asset.
The Rising Value of Brand Valuation
Companies aim to connect consumer psychology with the one thing everyone understands: money.
How an Unboxing Video Gave Volvo’s Brand Story New Meaning
The six-minute ad produced by AKQA offers powerful lessons for marketers.
A CFO Went to Cannes
Mastercard's Raja Rajamannar said bringing his chief financial officer to the ad festival was like 'taking the priest to Las Vegas.'
What Creativity in B-to-B Marketing Looks Like Today
It’s about being an entrepreneur and problem-solver as well as an artist.
How Companies Can Turn Consumers Into Loyal Fans
As brands become more entwined with personal identity, new research suggests a strategy.
How CMOs Can Overcome Their Internal Marketing Problem
Savvy storytelling aimed at a very specific audience.
Screenvision to Pitch Advertisers on Granular Data and Success With Streamers
The company is hoping its data strategy and popularity with Netflix, Peacock and Paramount+ will yield more ad sales this year.