Bumble Shows Black Women Love in Affectionate Campaign
Created by agency Worthi, #LoveLettersToBlackWomen ensures marginalized users feel the love.
A Marketer’s Guide to 5G and XR in 2023
5G-enabled immersive environments allow marketers to attract consumers in ways that are largely impossible under the 4G standard.
Tinder ‘Swipes Right’ on Inclusive Global Campaign to Court Gen Z Daters
The colorful 360-campaign created by Mischief @ No Fixed Address thinks beyond the 'hookup.'
Ridley Scott Returns to Commercials With a Visually Stunning Film Shot on a Samsung Phone
Director Ridley Scott returns to the world of commercials with a short film shot entirely on a Samsung phone.
Before Performance Max, There Was Google’s App Campaigns, Muddying Transparency
As the ad giant roles out its Performance Max tool for the web, advertisers spot a controversial playbook.
Ludacris Stands Up for Google and Samsung Galaxy’s 3D OOH Stunt
The artist continues an ongoing relationship with the brand ahead of his song's 20th anniversary.
FanDuel Casino Encourages You to Take the Win However You Can Get It
The first campaign with AOR Mischief @ No Fixed Address celebrates the little things.
Uber Wants to Be Your ‘Getaway’ Car for the Holiday Season
A couple escapes their overbearing family in cinematic ad.
As Privacy Sandbox Comes to Mobile, Queries on Privacy and Effectiveness Remain
The mobile ecosystem is ready for an alternative to Apple’s privacy regime, but there are questions.
Apple Is Charging In-App Fees for Boosted Posts
The company announced a new realm where platforms are subject to its 30% revenue cut for in-app purchases, one that is awfully close to advertising.
Bumble Recreates Ted Lasso’s Bantr Dating App
The branded chat experience will run weekly through the end of 2022.
These Bolivian Skaters Linked With Samsung to Change the Culture’s Perception of Women
In an effort to create change around the way women are viewed in their culture, nine Bolivian women in their 20s, known as ImillaSkate, challenge their community and culture to [...]
Chatbot Marriage? Mobile Network GiffGaff’s Ad Predicts the Future
The campaign promotes the promise to freeze prices until December 2023.
These Films Show Google Pixel Helping to Strengthen Family’s Relationships
The campaign promotes features on the phone integrated into the stories of the three spots.
McDonald’s App Goes to ‘Camp’ to Build Gen Z Loyalty
'McDonald’s is one of the world’s most democratized brands, so we’re not only looking to participate in culture, but also find ways to create it,' Hassan told Adweek through a [...]