The metaverse is no longer just a buzzword touted by tech-savvy professionals. Now, it is considered by marketing and industry professionals to be the future of the digital marketplace. Promising a great deal of interaction between brands and their audiences, the metaverse will be a crucial tool for marketers attempting to harness digital capabilities. Consisting of a network of virtual worlds, the metaverse requires marketing professionals to develop new strategies and focus on appealing to advancing consumer expectations. Marketing in the metaverse requires businesses to create relevant and engaging experiences as part of a comprehensive marketing strategy. In Adweek's metaverse category, writers discuss what some brands are already doing to stake their own claim in the metaverse and offer insight for industry professionals seeking to tackle the metaverse in the near future.
Alt Image Text

Roblox Will Ban All Advertising Aimed at Children Under 13 With New Standards

The metaverse platform is rolling out guidelines meant to better define its ads.

Alt Image Text

Agencies Adopt a Cautious Approach to Gathering Metaverse Data

Metaverse-related technologies and AI, which is a hot topic right now, is something that's on the mind of regulators.

Alt Image Text

Serious Business on the Virtual Playground With 3QualiTy

The fin-tech company is working to broaden access to blockchain technologies.

Alt Image Text

McCain’s Global Marketing SVP on How Virtual Reality Is Helping Real-World Farms

McCain Foods' global marketing svp Christine Kalvenes on sustainable farming and the new "togetherness."

Alt Image Text

Accenture Song Hires New Netherlands and Metaverse Leads

Patritia Pahladsingh and James Temple have joined the business.

Alt Image Text

Instagram Wants to Turn Your Photos Into NFTs

Creators are ready to show off more than their pictures and videos.

Alt Image Text

Just Because You Have the Data Doesn’t Mean You Should Use It

While the technological changes from Web2 to Web3 matter, the values-based changes are just as essential.

Alt Image Text

The Best Way to Develop Web3 Savviness Is Cautious Participation

Learn about this new technical landscape through cautious participation.

Alt Image Text

The Speed of Culture Podcast: How e.l.f. Beauty Became a Gen Z Darling

Chief digital officer Ekta Chopra is this week's guest on The Speed of Culture podcast.

Alt Image Text

Customer Experience Has Been Pretty Bad in Web3. Here’s What You Can Do About It

An NFT project is just another touch point in a broader consumer ecosystem that could drive brand value.

Alt Image Text

Crypto Payments Startup MoonPay Buys Web3 Agency to Build One-Stop Shop for Brands

The payments provider is buying tech-focused agency Nightshift.

Alt Image Text

A Reddit Exec’s Advice for Brands Still Thinking About Entering Web3

Practical takeaways from the success of CryptoSnoo NFTs.

Alt Image Text

Home / Work Podcast: Balancing Business, Family and Adventure With Kate and Brian Rouch

CMO Kate Rouch and Bōs Ranch CEO Brian Rouch discuss raising a family, remote work and more.

Alt Image Text

Marketers Could Reshuffle Priorities as Emerging Tech Hype Shifts

Metaverse experiences and NFTs are in decline, while AI continues to grow.

Alt Image Text

H&M’s Roblox Experience Is an Experiment in Virtual Fashion

Retailer wades deeper into Web3 with "Looptopia."