Consumer Cellular Overhauls Agency Roster, Awarding $50M Media Business to Brainlabs
The brand's CMO is revamping its internal marketing organization and striking new partnerships.
On TikTok, USA Today Finds Traction Without News
Its franchises Humankind and Problem Solved have built massive video viewerships.
How GALE’s Alchemy Platform Serves Chipotle Customer Insights
Machine learning-generated audience clusters help the agency target precisely.
Bloomberg Media Fills Chief Revenue Officer Role, Accelerating Ad Revenue Growth
Christine Cook will oversee advertising revenues across all media platforms.
Dotdash Meredith Pens Pinterest Partnership, Joining Condé Nast and Tastemade
The publisher will produce vertical video for the platform, which aims to increase its inventory.
Vice Media’s New Co-CEOs Vow to Stay the Course
The two aim to shepherd the company—and its brand equity—through its sale.
Inside Fashion Retailer Asos’ Play for Retail Media Budgets
The retailer wants to deliver more "cohesive and targeted" campaigns for global brands like Levi's.
For Marketers to Target Disabled Audiences, They Must First Look Within Their Own Companies
Here's how brands can help close the representation gap.
By Attracting National Budgets, Texas Monthly Grows Ad Revenue 31%
The regional publisher grew overall revenue 39% in 2022.
Global Media Agency of the Year Initiative Masters Fame and Flow
Landing Nike’s global business and expanding its relationship with Amazon, while retaining all its existing clients, distinguished the IPG Mediabrands agency from rivals.
Brands Still Aren’t Grasping How to Sustainably Support Black-Owned Media. BOMESI Can Help
Co-founders DéVon Christopher Johnson and Rhonesha Byng are advocating for smaller publishers.
Stagwell Revenue Hits Record $2.7 Billion in 2022 Amid International Growth Spree
The holding company made 8 acquisitions and saw its top 25 accounts grow larger.
Wavemaker and Publicis Media Win Adobe’s $500 Million Global Media Review
Wavemaker defended the account against Dentsu Media and Stagwell’s Assembly.
As Axel Springer Expands, Its US Identity Remains a Question
The German media company is unfamiliar to buyers and its portfolio lacks cohesion.
Ads Driving Higher Attention Can Cut Carbon Emissions by 63%
Ad-tech firm Playground xyz used Scope3 data to inform the study.