When Does It Make Sense to Centralize Your Marketing Department?
Brands are under pressure to justify spend on resource where tech may support them
Want to Engage Your Customers? Align Marketing and Sales Strategies
Research from Gartner discovered a disconnect between the sales and marketing departments.
Hearst Reorganizes Its Sales Structure, Centering Categories Over Publishers
The move aims to allow the company to work more easily with advertisers.
Tailor Your Content, Media and Messaging With Intent Data
Account-based marketing needs these signals from clients and prospects to stay as efficient as possible.
The C-Suite Is Finally Embracing Account-Based Marketing. Now What?
CMOs should focus on these three actions in 2023 to build an effective strategy.
Infographic: Not Texting? You’re Missing Out on Sales
Acceptance of SMS marketing is nearly universal. Here's how to do it right.
Infographic: How to Win Gen Z and Millennial Shoppers’ Loyalty
What modern shoppers want from retailers and brands.
A Government Asking Brands to Cut Marketing Spend Shows ‘Lack of Understanding’
The ad industry perhaps unsurprisingly reacted negatively to the report over a forthcoming campaign targeting brands to cut ad spend and reduce prices.
As Outkast Teaches, Marketing Should Drive Action
In just 10 words, André 3000 gets distracted marketers back on track.
How to Bridge the Gap Between Marketing and Sales
Despite similar aims and their efforts relying on each other’s support, they often operate independently, without access to crucial insights.
The Great CMO Resignation? Patrick McLean Exits Walgreens After Two Years
The drugstore chain confirmed his departure but isn't commenting on interim steps.
China Leads on Social Commerce. Can Western Brands Catch Up?
Deft's Ian Crocombe looks East to help brands up their social game.
True Loyalty Rewards for Restaurants Comes Via Texting
Mobivity reports a 44% lift in visits by diners who subscribed to text messages.
Avoid These Partnership Marketing Pitfalls
There’s an understandable impulse, when a company enters the partnership marketing space for the first time, to start small. But there are two reasons why this isn’t an ideal approach [...]
How Brands Can Leverage Nostalgia for Modern Success
Why are we enamored with the past?