Marketing and sales are two fundamental pieces of the advertising pie. Adweek’s Marketing and Sales page is dedicated to the changes, shake-ups, and other news across these industries, including the movers and shakers themselves. This page is full of powerful resources and includes long-form pieces on bridging the gap between marketing and sales, avoiding marketing pitfalls, and how brands of all sizes leverage different marketing types to create engaging experiences.
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When Does It Make Sense to Centralize Your Marketing Department?

Brands are under pressure to justify spend on resource where tech may support them

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Want to Engage Your Customers? Align Marketing and Sales Strategies

Research from Gartner discovered a disconnect between the sales and marketing departments.

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Hearst Reorganizes Its Sales Structure, Centering Categories Over Publishers

The move aims to allow the company to work more easily with advertisers.

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Tailor Your Content, Media and Messaging With Intent Data

Account-based marketing needs these signals from clients and prospects to stay as efficient as possible.

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The C-Suite Is Finally Embracing Account-Based Marketing. Now What?

CMOs should focus on these three actions in 2023 to build an effective strategy.

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Infographic: Not Texting? You’re Missing Out on Sales

Acceptance of SMS marketing is nearly universal. Here's how to do it right.

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Infographic: How to Win Gen Z and Millennial Shoppers’ Loyalty

What modern shoppers want from retailers and brands.

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A Government Asking Brands to Cut Marketing Spend Shows ‘Lack of Understanding’

The ad industry perhaps unsurprisingly reacted negatively to the report over a forthcoming campaign targeting brands to cut ad spend and reduce prices.

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As Outkast Teaches, Marketing Should Drive Action

In just 10 words, André 3000 gets distracted marketers back on track.

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How to Bridge the Gap Between Marketing and Sales

Despite similar aims and their efforts relying on each other’s support, they often operate independently, without access to crucial insights.

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The Great CMO Resignation? Patrick McLean Exits Walgreens After Two Years

The drugstore chain confirmed his departure but isn't commenting on interim steps.

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China Leads on Social Commerce. Can Western Brands Catch Up?

Deft's Ian Crocombe looks East to help brands up their social game.

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True Loyalty Rewards for Restaurants Comes Via Texting

Mobivity reports a 44% lift in visits by diners who subscribed to text messages.

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Avoid These Partnership Marketing Pitfalls

There’s an understandable impulse, when a company enters the partnership marketing space for the first time, to start small. But there are two reasons why this isn’t an ideal approach [...]

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