Erasing the Line Between Paid and Owned Media Can Transform Your Marketing
2023 will be a year of media fusion with unified efforts for end-to-end customer communications.
Meet the Winners of the 2022 Adweek’s Readers’ Choice: Best of Tech Partner Awards
Across 33 categories, our audience selected the top performers from the last year.
Omnicom Media Group Calls for Employees to Earn Omni Certification
Since the program launched in March, almost 10,000 employees across OMG Worldwide have become certified.
How One Influencer Management Platform Streamlines Connecting Marketers With Creators
Influencer management platforms are gaining popularity as demand for content surges.
Agency Tech Stacks Aren’t Just for the Big Six. Here’s a Look Into Dept’s Ada Platform
Agencies are expanding their tech stacks in an effort to intelligently wield massive amounts of insights from both campaign and third-party audience data.
How Personalization Helped Alex and Ani Boost Conversions 65%
The 2021 holiday campaign that really paid off.
Why Walmart’s New DSP With The Trade Desk Is a Sign of Things to Come
It’s still early days, but as retail media nerd, I can tell you this one is significant.
IDG Comms Acquires Mar Tech Platform Selling Simplified
The purchase is its fourth in 18 months.
MediaLink Sold to United Talent Agency in $125 Million Deal
Founded in 2003, the company works with businesses to identify areas of growth around marketing transformation, data and technology.
Data Axle Genie Conjures a Solution for Aflac Amid the Pandemic
The data cleansing platform generated more than 2.1 million leads for agents.
How GlaxoSmithKline Used Emotion Tracking to Hone Its Marketing for Arthritis Drug
The drug maker partnered with System One on its campaign for Voltaren.
IDG Buys Mar-tech Firm KickFire
IDG, the publisher of tech titles like PCWorld and Tech Advisory, has purchased mar-tech outfit KickFire.
The Growth of Online Marketplaces in 2021—and Beyond
In 2021, more online marketplaces are entering the digital landscape to capture the rapidly-growing popularity of online shopping as the pandemic continues.
A Cookie-less Future Could Serve as a ‘Back-to-Basics for all Marketers’
The Washington Post's new chief subscription officer Michael Ribero talks the future of targeting
Building the Right Mar-Tech Stack for Your Organization
Identify the right technology for optimal profitability, employee efficiency and consumer experience.