Thanks to Gen Z, Deeper Connections Will Become the Currency of the Future
The 5 levers that fuel organic brand love when it comes to this cohort.
The Math Isn’t Mathing: Gen Z’s Emotional State and Spending
More than half of Gen Z have missed at least one BNPL payment in the last two years.
Gen Z Is Resilient and Honest, and They Expect the Same From Brands
The same old tactics won't work to successfully market to the youngest consumers.
TRUFF Co-founders on Launching a Community-driven CPG Brand
Thanks in part to the popularity of internet hits like “Hot Ones,” hot sauce and truffles are having a big moment right now. Nick Ajluni and Nick Guillen, co-founders of [...]
PRZM Co-founders Discuss How Gen Z Is Reshaping the Luxury Market
Liz Toney and Larry Milstein, co-founders of Gen Z consultancy PRZM, discuss how Gen Z’s interest in luxury goods has created a booming secondhand market.
Gen Z Talent Manager Jeff Levin on the Future of Content and Entertainment
Jeff Levin talks about monetizing social influence and what networks and brands are getting wrong about Gen Z.
In Times of Crisis, Gen Z Urges ‘Be a Brand, Not Our Best Friend’
Founder and CEO of the Ambassadors Company, Maxine Marcus shares Gen Z insights around perceived brand authenticity, loyalty and more.
How Graze Founder Aims to Modernize and Humanize Virtual Dating
In this episode, Heather Hopkins talks the state of the online dating industry and how GOATdate went from wireframes to growing app.
New Findings on How Gen Z is Adapting in a Pandemic
Prior to this current health crisis, many marketers may have found themselves scrambling to understand the ever-evolving and notoriously elusive cohort that makeup Generation Z. While much of that focus [...]
How-tos for Generational Marketing to Millennials vs. Gen Z
Millennials and Generation Zers are both notorious for shaking up the status quo in more ways than one. This fact, along with their closeness in age, have led many to [...]
When Your App Gets Acquired by Squarespace: Tech Entrepreneur Andy McCune Talks Big Ideas
Just two years ago, Andy McCune co-founded the popular social stories template app Unfold, which has already amassed over 9 million monthly users including celebrities like Selena Gomez and Camila [...]
Ex-Snapchat Engineer Shares Latest in Product Drops and Gen Z Ecommerce
At just 19 years old, Drake Rehfeld was part of the research engineering team at Snapchat. In 2017, Drake co-founded influencer ecommerce platform Demeanor, which is now a part of [...]
This 22-Year-Old Built a Platform to Help College Creatives Land Jobs With Major Brands
As a student at Syracuse University, Kelsey Davis was already landing video gigs with companies like Coca-Cola, Land Rover and Conde Nast. She quickly realized how difficult it was to [...]
Gen Z Tech Entrepreneurs Talk Future of Influencer Marketing
At just 22 and 21 respectively, Trufan co-founders Swish Goswami and Aanikh Kler already have a ton of overwhelming achievements for their ages. Swish is a serial tech entrepreneur, venture [...]
22-year-old DTC Marketing Maven Nik Sharma Urges Brands to Keep it Simple
At just 15 years old, Nik was already handling social strategy for celebrities like Pitbull and Priyanka Chopra. Now at age 22, he's already built up a long list of [...]