Pixels Are the Next Digital Advertising Workhorse Facing Tougher FTC Scrutiny
While cookies have gotten more attention, pixels, a broader and more far-reaching technology, are facing fresh regulatory attention.
How GALE’s Alchemy Platform Serves Chipotle Customer Insights
Machine learning-generated audience clusters help the agency target precisely.
Advertisers Get Ahead of Potential Privacy Hiccups in Data Clean Rooms
There are several areas to uphold data privacy within clean rooms that buyers and sellers should be aware of.
TelevisaUnivision’s Post-Cookie Targeting Shows Promise for Seller-Defined Audiences
The first case study of Google's PPS provides early data for the viability of seller-defined audiences to describe audiences.
Agencies Adopt a Cautious Approach to Gathering Metaverse Data
Metaverse-related technologies and AI, which is a hot topic right now, is something that's on the mind of regulators.
4 More States Push for Tougher Privacy Laws, Spurring Self-Governing Standards
Massachusetts, Illinois, Indiana and New York look to emulate the ADPPA.
Cookie-Alternative Fledge Testing Grows, But Not Among SSPs
The privacy sandbox protocol has adherents, but lacks SSPs testing it with bid requests.
Misinformation, Antitrust and Copyright Loom as Regulatory Hurdles For AI and ChatGPT
With generative artificial intelligence tools upending the media and marketing industry, Adweek reporters felt it prudent to ask one of them, ChatGPT, whether it was compliant with GDPR, the 5-year-old [...]
Marketers Get More Access to Publisher First-Party Data With Permutive-Xandr Tie Up
The integration solves the problems of scale.
Inside Dentsu Media’s 5-Year Endeavor to Measure Attention
The industry is slowly embracing attention as a new media planning currency–but questions remain.
How Penske Media Is Growing Revenue by Monetizing Its Cookieless Inventory
CTR for campaigns that only use first-party data have grown five-fold.
As Cookies Wane, Retargeting Protocol Fledge Emerges as Privacy Sandbox Favorite
The retargeting protocol in Google’s privacy sandbox suite of cookie replacements is gaining adherents.
How PMG’s Alli Data Platform Tailors Madewell’s Media Strategy
Inside the tech platform that also won over Nike
With Galileo, The Trade Desk Is Making It Easier for Marketers to Use Their First-Party Data
The ad-tech giant is unveiling Galileo at CES as first-party data is poised to become more popular in 2023.
Closing the Gap Between Ad Buyers and Publishers in Connected TV
CTV is poised to offer the kind of attribution advertisers are used to seeing from Facebook and Google.