In the age of Big Data, you can glean a wealth of information simply with a few mouse clicks. Likewise, the marketing and advertising industry has a vast amount of data at its fingertips—data that can be collected, analyzed and interpreted to aid in campaign creation and design. At the same time, data privacy and data security are of growing concern to both consumers and companies. Brands and agencies have taken notice—and they are making lots of changes. Adweek presents this Data category, which covers data news and its global effect on the marketing industry and major brands.

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ID Spoofing Dents Campaign Performance

Basis Technologies found that for campaigns where there was a higher prevalence of deceptive identity practices, conversions were likely to be lower.

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Large Brands Are Still Advertising on Made-for-Advertising Websites After Industry Outcry

Hundreds of brands, facilitated by almost every major ad-tech firm, are paying to advertise on spammy websites.

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Exclusive: Cookie Deception Sparks Tension Between Buy and Sell Side in IAB Tech Lab

In meetings within the IAB Tech Lab, not previously reported, the buy-side says they've been duped about SSPs solutions for cookieless environments.

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How Attention-Guaranteed Media Buys Will Impact the Industry

OMD and Playground xyz leaders offer perspectives on the attention economy.

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Why Brands Should Prioritize How Pessimistic, Short on Cash Consumers Experience Their Products

At ADWEEK's Commerceweek, Forrester's Dipanjan Chatterjee explained how the pandemic and subsequent inflation are impacting consumers.

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Google Joins Steering Group to Help Identify AI-Generated Content

Google joins the Coalition for Content Provenance Authenticity (C2PA), aiming to introduce watermarking to identify AI-generated content.

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Three Years Post-Pandemic, Women Still Haven’t Returned to the Marketing Industry

New data from nonprofit She Runs It shows women makeup 37% of industry employees, still down from 50% before the pandemic.

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Marketers Shift to IP Address Band-Aids Amid Cookie Deprecation

As Google continues to deprecate third-party cookies in Chrome this year, many marketers plan to rely on IP addresses to target audiences.

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U.K. Marketers Gear Up for 2024 Budget Boost

Reported ad spend is experiencing its strongest upturn since 2014, leading to strong marketer optimism.

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Disney’s Clean Room Brand Activations Grew 573% in 2023

The clean room has generated 2,000 reports on behalf of brands since October 2021.

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Exclusive: Yahoo’s ID Testing Lets Advertisers Compare Campaigns Without Cookies

Yahoo is expected to allow tetsing of Google Privacy Sandbox APIs this quarter.

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How Mondelēz Grows Revenue Through Albertsons and Pinterest’s Data Clean Room

Data clean rooms replace multitouch attribution for marketing effectiveness.

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Marketers Eye Transaction Data in a World Without Cookies

As advertisers adjust to signal loss and retail media grows in prominence, the efficacy of purchase data comes under more scrutiny.

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An Unlikely Hero of Advertising: the Data Protection Officer

As the industry contends with turbulence, a DPO can help publishers navigate regulations by advocating for consumer privacy.