ID Spoofing Dents Campaign Performance
Basis Technologies found that for campaigns where there was a higher prevalence of deceptive identity practices, conversions were likely to be lower.
Large Brands Are Still Advertising on Made-for-Advertising Websites After Industry Outcry
Hundreds of brands, facilitated by almost every major ad-tech firm, are paying to advertise on spammy websites.
Exclusive: Cookie Deception Sparks Tension Between Buy and Sell Side in IAB Tech Lab
In meetings within the IAB Tech Lab, not previously reported, the buy-side says they've been duped about SSPs solutions for cookieless environments.
How Attention-Guaranteed Media Buys Will Impact the Industry
OMD and Playground xyz leaders offer perspectives on the attention economy.
Why Brands Should Prioritize How Pessimistic, Short on Cash Consumers Experience Their Products
At ADWEEK's Commerceweek, Forrester's Dipanjan Chatterjee explained how the pandemic and subsequent inflation are impacting consumers.
Google Joins Steering Group to Help Identify AI-Generated Content
Google joins the Coalition for Content Provenance Authenticity (C2PA), aiming to introduce watermarking to identify AI-generated content.
Three Years Post-Pandemic, Women Still Haven’t Returned to the Marketing Industry
New data from nonprofit She Runs It shows women makeup 37% of industry employees, still down from 50% before the pandemic.
Marketers Shift to IP Address Band-Aids Amid Cookie Deprecation
As Google continues to deprecate third-party cookies in Chrome this year, many marketers plan to rely on IP addresses to target audiences.
U.K. Marketers Gear Up for 2024 Budget Boost
Reported ad spend is experiencing its strongest upturn since 2014, leading to strong marketer optimism.
Marketers Warm to Meta’s Advantage+ Commerce Tool While Promotional Ads See Tepid Adoption
More marketers are using Meta's Advantage+ Shopping Campaigns.
Disney’s Clean Room Brand Activations Grew 573% in 2023
The clean room has generated 2,000 reports on behalf of brands since October 2021.
Exclusive: Yahoo’s ID Testing Lets Advertisers Compare Campaigns Without Cookies
Yahoo is expected to allow tetsing of Google Privacy Sandbox APIs this quarter.
How Mondelēz Grows Revenue Through Albertsons and Pinterest’s Data Clean Room
Data clean rooms replace multitouch attribution for marketing effectiveness.
Marketers Eye Transaction Data in a World Without Cookies
As advertisers adjust to signal loss and retail media grows in prominence, the efficacy of purchase data comes under more scrutiny.
An Unlikely Hero of Advertising: the Data Protection Officer
As the industry contends with turbulence, a DPO can help publishers navigate regulations by advocating for consumer privacy.