Consumer Relationships Aren’t Built on Financial Incentives
The promise and pitfalls of zero-party data.
Infographic: Bud Light’s Dylan Mulvaney Backlash, a Year Later
America's once-favorite beer is still underperforming in sales and public perception.
Marketers Warm to Meta’s Advantage+ Commerce Tool While Promotional Ads See Tepid Adoption
More marketers are using Meta's Advantage+ Shopping Campaigns.
Exclusive: Yahoo’s ID Testing Lets Advertisers Compare Campaigns Without Cookies
Yahoo is expected to allow tetsing of Google Privacy Sandbox APIs this quarter.
How Mondelēz Grows Revenue Through Albertsons and Pinterest’s Data Clean Room
Data clean rooms replace multitouch attribution for marketing effectiveness.
Meta’s Ad-Free Tier Will Reveal How Hungry Users Really Are for Data Privacy
Creating content and value for consumers is the best trade for their data.
AI Watch Oct. 14-20: Weekly Updates in Generative AI News
Google argued that public content to train AI is legal, P&G launched internal gen AI tools.
‘Setting Up A Cottage Industry:’ California’s Delete Act Raises Concerns Over Motivations
Bill's definition of data brokers gives more market power to walled gardens.
Salesforce’s AI-Focused Brand Campaign Has a Lot of Questions
Colin Fleming, evp of Brand and Marketing, discusses developing the campaign and how b-to-b creative is evolving.
Find Your ‘Why’ Behind Data Clean Rooms
Even with the right technology, successful implementation requires a clear strategic vision.
Generative AI To Face Fresh Transparency Concerns in EU Thanks to New Bill
Violations entail fines up to $43 million or 7% of a company’s annual global revenue.
Marketers Are Clueless About Post-Cookie Solutions
The smorgasbord of cookieless solutions in the market is overwhelming decision makers.
You’ve Met Data Privacy Guidelines. But What About Data Ethics?
Respect your consumers enough to be transparent and give them a clear choice for their data.
Retailer Albertsons’ Chief Privacy Officer on Making Policies Readable and Starting Out at NASA
A $24.6 billion merger of Albertsons and The Kroger Co. is currently in the works.
Requests for Companies to Delete People’s Data Have Soared
52% of the privacy requests were outside of California, including states that have yet to implement a privacy law.