What marketing data is critical, and how do you accumulate and analyze it properly? Marketing data points can help you learn more about your target audience, hear what your audience wants and needs, and help you improve marketing strategies to better connect with those people. Data points help you understand digital marketing tactics and find optimal ways to develop digital advertising campaigns that work. Read the latest news in digital marketing strategies and marketing data. From KPIs to clicks to conversions, data points can help you rethink how you advertise your brand.
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Infographic: What Event Marketers Need to Succeed in 2023

Shifting from tentpole summits to intimate experiences, finding efficiencies and more.

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Infographic: Sports Fans Are Happy and Engaged Off the Field, Too

From teenagers to adults, they have more friends and are interested in the wider world.

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Infographic: What’s Driving People Back to Shopping Malls

Proprietors think beyond shopping to lure consumers of all ages.

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Infographic: Not Texting? You’re Missing Out on Sales

Acceptance of SMS marketing is nearly universal. Here's how to do it right.

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Infographic: How Influencers Really Feel About Sponsored Content

Branded posts are up, but challenges remain.

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Infographic: How People Want to Shop This Holiday Season

How people plan to shop this gift-giving season.

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Infographic: How Beauty Brands Can Make Sustainability Chic

There's a way to talk about green initiatives to get consumers engaged.

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Infographic: Who’s Advertising in a ‘Very Mixed Economy’?

Industries that are splashing out or drawing back amid uncertainty.

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Infographic: How Much Do People Really Trust Influencers?

For a start, 60% of consumers have bought a product or service recommended by one.

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Infographic: An Inside Look at How Marketers Use Influencers

'Working with creators will only become more important for brands.'

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Infographic: How to Win Gen Z and Millennial Shoppers’ Loyalty

What modern shoppers want from retailers and brands.

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Infographic: How Americans Are Dining Out Now

Special occasions still rule, and planning ahead pays off.

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Infographic: How Inflation Is Changing Americans’ Spending

Rising prices are forcing households to defer necessary and discretionary purchases.

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Infographic: Every Company Is Now in the Empathy Business

People are bringing their bad mental health to work, and employers must be part of fixing it.

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Infographic: If Your Pride Marketing Plan Is a Rainbow Flag, Think Again

Consumers are done with performative allyship and demanding brands take action.