3 Things Marketers Should Know About Magna’s Latest Ad Forecast
Ad spend in the U.S. is on the rise, suggesting the market's recovering from last year's inflation scares.
Infographic: What the Agency World Looks Like in 2024
Advertising and public relations is younger and whiter than the general public.
The Out-of-Home Advertising Recovery Has Not Been Equal
OOH has surpassed pre-pandemic highs, recovering from a 30% dip.
Infographic: Making a Memorable Super Bowl Ad
Ensuring your Super Bowl commercial makes an impact isn't just about casting a celebrity.
The Travel Trends You Need to Know for 2024
Expedia's Unpack report highlights set-jetting, unique properties, outdoor amenities.
Exclusive: Yahoo’s ID Testing Lets Advertisers Compare Campaigns Without Cookies
Yahoo is expected to allow tetsing of Google Privacy Sandbox APIs this quarter.
An Unlikely Hero of Advertising: the Data Protection Officer
As the industry contends with turbulence, a DPO can help publishers navigate regulations by advocating for consumer privacy.
Infographic: What Customers Want From Loyalty Programs
Discounts are important, but they're not the only thing that keeps people coming back.
Infographic: Will Electric Cars Ever Take Over the Road?
American drivers give their take on our electric vehicle future.
The Buying Power of Diverse Communities in the US Is Rising
How the face of the American consumer is changing.
Infographic: Lionel Messi’s Impact on Miami—and Soccer
This could be the tipping point for the beautiful game in the U.S.
Infographic: It’s a Frugal Back-to-School Season as Inflation Bites
Spending is up from 2022, and shoppers still prefer stores over the internet.
People Don’t Actually Like Streaming Services More Than Linear TV
Cable and satellite still have their strengths.
Infographic: Summer Vacations Are Back (on a Budget)
Americans are buying more luggage, but they're not headed to theme parks and beaches.
Infographic: When Brands Speak Out, Many Consumers Are Skeptical
Taking a stance on social issues can backfire—if done wrong.