The State of the Workplace, as Told by the Corporate Baddie
Content creator DeAndre Brown shares his experience poking fun at office culture.
How LTK Powers Seamless (and Lucrative) Deals for Creators and Brands
At ADWEEK's Social Media Week, LTK general manager Kristi O'Brien and longtime creator Lucie Fink spoke with ADWEEK chief content officer Zoë Ruderman about what works, what doesn't, and how [...]
Creators Get Their Own Exclusive Festival at Cannes Lions 2024
Lions Creators event reflects the growing power of the creator economy.
What Creators Really Think About Brand Deals, the Future of Platforms and Creativity
Tefi Pessoa, Hunter Harris, Khalil Greene and Robyn DelMonte got famous on the Internet, but they don't see it as their ultimate future.
Influencer Marketing Needs to Adapt: A Cautionary Lesson From Tarte Cosmetics
What brands can learn from the #TrippinWithTarte Bora Bora backlash.
B2B Influencer Marketing: It’s Not Rocket Science
82% Of biz decision-makers consider B2B monotonous. But it doesn't have to be.
Creators in Super Bowl Ads Signal a Shift in the Industry
Instead of choosing between creators and celebrities, brands see success in harnessing the power of both.
Mastercard’s Kaitlynn Hong Learned Work-Life Balance at Home
The Web3 marketing specialist makes time for her passion as a makeup artist.
Influencing Without AI: How Creator Marketing Will Be (Re)Shaped in 2024
The creator economy will only continue to boom.
Beyond the DM: The Creatorverse Exchange Unlocked a Wide Breadth of Opportunities
The program created by Adweek and Meta held valuable lessons for both brands and creators.
Threads’ Hashtag Feature Isn’t Enough to Really Benefit Brands
Driving real time conversations--a feature innate to X--could ultimately decide the fate of tags for brands.
5 Creators Explain Success in the Attention Economy
Attention is the one currency that every marketer needs to be focused on, and it's probably the scarcest commodity out there.
Creator Eric Sedeño’s Mission to Leave a Positive Impact on Social Media
From video skits to candles, he's creating a community of good.
What Brands Need to Know About Creator Marketing in 2024
Retail study by LTK shows 57% of people look to creators to make purchase decisions.
This New Platform Uses AI to Streamline Brand Deals With Creators
The former president of Cameo is launching a platform that facilitates partnerships between creators and brands through technology that takes the tedious work out of vetting talent.