Here’s My Beef With Ad Agencies
A CMO’s take on why the current ad agency model is broken.
These Rising Creatives Won U.S. Cannes Young Lions Competition
The NCM-facilitated contest continues to grow in the U.S.
In Bridgerton and Flonase Collaboration, Both Love and Allergies Are in Bloom
Shondaland and Flonase teamed up for a campaign ahead of the Season 3 premiere of Bridgerton.
Heineken and Bodega Drop a Boring Phone to Help Gen Z Switch Off and Party
Heineken collaborated with Bodega to create The Boring Phone, a device with reduced tech to encourage Gen Z to embrace fulfilling social lives.
The Questionable Hiring Practice Catching Marketers Unaware
Avoid falling victim to creativity theft.
Canal+ Ad Gives an Inspirational Action Movie a Shocking Ending
French broadcaster Canal+ pokes fun at action movie tropes with an ad where the classic inspirational monologue doesn’t go as planned.
CeraVe’s Super Bowl Follow-Up Is a Romcom Trailer With a Bizarre Twist
CeraVe followed up its successful Super Bowl campaign by heading to the cinema with an unexpected romcom trailer.
Hinge’s Mascot Goes to Heaven to Celebrate Dating Success Stories
The latest iteration of Hinge's "Designed to Be Deleted" campaign uses real dating success stories to show Hingie being rewarded for its sacrifice.
The Social Playbook Is Dead. Long Live the Social Philosophy
When brands abide by a rigid rule book, it eliminates the space to play.
Why CeraVe, Velveeta and Bottega Veneta Are Putting the Paparazzi on Speed Dial
Celebrity walk shots are further blurring the line between marketing and entertainment.
Disrupt the Annual Brand Prank War by Focusing on Strategy, Not Stunts
There is potential to disrupt the annual brand tradition by going beyond the Instagram post.
Creating With Purpose: 15 Brazilian Pioneers Challenging the Ad Industry
While the rest of adland is chasing awards, these creatives are questioning the status quo.
Burger Chain’s Ad Turns a Charcoal Briquette Into a Hollywood-Style Hero
Charlie the charcoal briquette becomes the first brand mascot in The Habit Burger Grill's 55-year history.
Tribeca Festival Expands Its X Programming and Awards for Advertisers
As demand for branded entertainment escalates, festival leaders are creating more networking spaces at the intersection of marketing and film.
Goth Glamour: Liquid Death and e.l.f. Cosmetics Collaborate on Ghoulish Makeup Kit
Liquid Death and e.l.f. Cosmetics partner for a spooky limited-edition makeup kit called Corpse Paint.