‘Check Out’ These Insights and Highlights From Commerceweek 2024
Add these insights from DoorDash, Kate Spade and Carhartt to cart.
Carhartt’s Resale Program’s Been Good for the Planet—and Good at Luring New Shoppers, Too
With lower prices for vintage goods, Reworked appeals to new demographic groups.
Super Bowl Ad Impact Should Last More Than 30 to 60 Seconds
PepsiCo built its Super Bowl ad campaigns for Starry and Mountain Dew Baja Blast for added brand awareness and impact greater than 30 to 60 seconds.
Why Brands Should Prioritize How Pessimistic, Short on Cash Consumers Experience Their Products
At ADWEEK's Commerceweek, Forrester's Dipanjan Chatterjee explained how the pandemic and subsequent inflation are impacting consumers.
How Puma Measures Success Across New Tech
Puma's efforts in Web3 have earned it a rep with early tech adopters—a buzz that helps it drive buy-in internally.
Walmart, Wayfair Discuss Producing Engaging Content to Drive Sales
Executives from Walmart and Wayfiar offer a peek at their content.
To Keep Up With the Customer, Get Personal—With Data
Online shopping continues to change not just what people buy, but how they buy it.
How Hellmann’s Expands the Funnel Through Retail Media
Hellmann's shares how a retail media campaign expanded the brand's customers beyond holidays.
Branding and Performance Are Becoming More Closely Aligned
Kate Spade and Starface World's brand strategies for driving loyalty and sales.
What’s Next for DoorDash After Epic Super Bowl Sweepstakes
After its ambitious Super Bowl campaign, DoorDash plans to show up at key moments throughout the year as it broadens beyond food delivery.
How Cotopaxi’s Mission Informs Its Branding
Chief brand officer Brad Hiranaga shares how the outdoor apparel brand strikes meaningful collabs and experiential activations.
Marketing and Retail Leaders on Navigating the Future of Commerce
'Meet the consumer right where they are.'
Beyond the Transaction: Cultivating a Retail Experience
Driving sales is about more than discounts, and more insights from Commerceweek 2023.
The Evolution of Retail Media With Amazon and Macy’s
'I think stores are underrated'.
When It Comes to Driving Sales, Social Commerce Wins Over the Super Bowl for Gopuff
The instant commerce company on what retail innovation looks like now.