Rihanna and Fenty Beauty Played the Super Bowl Long Game, and Won
Why Riri's halftime performance was the best Big Game commercial of them all.
NatWest CMO: Effectiveness Is Key to Boosting Marketing’s Credibility
Margaret Jobling says marketers need to learn to sell themselves internally in tough times.
CMOs Are Clinging to Their Budgets—But Only Just
Despite an economic downturn and a long winter, U.K. ad spend growth is holding steady.
Why Europe Could Become Advertising’s New Center of Power
Top brands including Samsung, Adidas and Duolingo are flocking to the continent, driven by its creative talent and cultural clout.
The Business of Marketing: What Drives Social Culture, Community and Influence
What is the fifth estate, how does it impact society, and where do brands fit in?
The Business of Marketing: How CMOs Can Stay Agile in Uncertain Times
How marketing leaders can maximize their spend while showcasing value to the C-suite.
Ad Spend Growth Dims as CMOs Try to Keep the Lights On
Marketing budget growth declines amid cost of living crisis.
In Identity-Driven Marketing, It’s What You Know About Who You Know
Quality customer data ensures your campaign lands in the right hands, to either shift a mindset or cater to a need.
These Global Brands Have One Thing in Common When It Comes to Recession Planning
As we teeter on the brink of an economic downturn, Coca-Cola, Unilever, McDonald's and more aren’t cutting ad spend, for now.
Agencies and Brands Promise to ‘Pitch Positive’—Can They Fix What’s Broken?
Brands, agencies and intermediaries are asked to commit to “Pitch Positive Pledge.”
The Future of Leadership, DEI and Sustainability According to Antonio Lucio
Listen to the former Facebook CMO on the season finale of The Business of Marketing podcast.
How Discover Is Creating Meaningful Change in Diversity and Inclusion
Discover's chief diversity officer Jonita Wilson on how to activate your employees and help them become advocates for DEI work.
The Wall Street Journal Continues to Scale Its Subscription Business
Suzi Watford, evp, consumer, on the ever-evolving newspaper business and creating a stronger Dow Jones ecosystem.
Why P&G’s Walker and Company CEO’s Core Values Are a Driver of Business Success
Tristan Walker shares the six personal values he used as a foundation for building the brand.
The Elusive Search for the Perfect Forecast
Accuweather's president on the one thing technology cannot conquer ... yet.