Bayer Appoints New Consumer Health CMO for North America
CPG veteran Samantha Avivi succeeds longtime marketer Jeff Jarrett.
Why Tito’s, Southwest and Jack Daniel’s Keep Going Back to Willie Nelson’s ‘Anti-Festival’
Luck Reunion started in 2012, initially requiring all brand signage to be hand-painted. Often described as an "anti-festival," it now pulls in millions of sponsorship dollars from 20 different brands—tapping [...]
There’s a Better Way to Do Influencer Trips
The marketing tactic works, but recent voyages have garnered criticism.
Creating With Purpose: 15 Brazilian Pioneers Challenging the Ad Industry
While the rest of adland is chasing awards, these creatives are questioning the status quo.
818 Tequila’s Mission to Cultivate a Good Time and Give Back
Kendall Jenner's brand supports its local community in Mexico by being the life of the party.
Reformation’s Monica Lewinsky Campaign Reflects Power, Purpose and Promise
The brand featured the former White House intern-turned-activist in this year's voter advocacy campaign.
Influencer Marketing Needs to Adapt: A Cautionary Lesson From Tarte Cosmetics
What brands can learn from the #TrippinWithTarte Bora Bora backlash.
Inside the Global Quaker Campaign Making Everyone Cry
Running throughout 2024, the Quaker campaign is an example of how PepsiCo plans to market its power brands consistently around the world.
More Change at Unilever as Brand and Inclusion Chief Aline Santos Exits
The CPG veteran first started at Unilever 35 years ago.
Snacking Tomato Company NatureSweet Picks Bakery as New Agency of Record
Snacking tomato company NatureSweet picks Austin-based Bakery as new agency of record.
Thanks to Gen Z, Deeper Connections Will Become the Currency of the Future
The 5 levers that fuel organic brand love when it comes to this cohort.
Original Curly Queen Tia Mowry on Simplifying Haircare
4U by Tia is committed to affordable, natural products.
Q&A: Cotopaxi CBO Brad Hiranaga Details Why It Sponsored Sundance’s Iconic Director’s Jackets
Cotopaxi’s chief brand officer, Brad Hiranaga, spoke with ADWEEK about his first partnership with the Sundance Institute, and what’s next for the Utah-based brand.
Robert Kraft’s Foundation to Combat Antisemitism Will Air Its First Super Bowl Spot
This is the first time the Foundation to Combat Antisemitism will air an ad in the Big Game.
One Team, One Dream: What Marketers Can Learn From Dove and Nike Partnership
The Body Confident Sport program exemplifies how big of an impact brands can make together.