Read the latest augmented reality advertising news from leading experts. Learn about innovations in augmented reality and its impact on the advertising industry.

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Sony Pictures Turns Snapchat Users Into Slimer to Promote Ghostbusters: Frozen Empire

An AR Lens allows Snapchat users to participate in a fictional video call with a character from the film.

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Snapchat Introduces Sponsored AR Filters

As opposed to Snapchat lenses, filters are added to Snaps after a photo or video is captured.

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Warner Bros. Promotes Dune: Part Two With Snapchat AR Lens

The film's promotional campaign also includes Cameo stickers and video ads.

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Netflix Celebrates New Season of Love Is Blind With AR-Enabled Wine

The 'Love Is Wine' Chardonnay was created by Cupcake Vineyards.

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NotCo Uses AR to Highlight the Reality Behind ‘Happy’ Animal Food Logos

The plant-based food-tech company wants to change the way consumers think about meat.

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Mean Girls Comes to Snapchat With Four AR Lenses

The augmented reality Snapchat lenses feature the infamous Burn Book and more.

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Britney Spears Celebrates ‘Baby One More Time’ Anniversary With AR Snapchat Lenses

Britney Spears partnered with Snapchat to celebrate the 25th anniversary of "Baby One More Time."

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Epic Records, 21 Savage Celebrate Immigrants With AR TikTok Filter

The augmented reality overlay offers a preview of the rapper's new album.

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Apple Echoes a Classic iPhone Ad to Tease Its First Spatial Computer

Apple is setting high expectations for its Vision Pro spatial computer by previewing the device’s Feb. 2 launch with an ad modeled after 'Hello,' the film that introduced the iPhone [...]

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ARound, Immersal Bring AR to Sports Fans Without an App

Sports fans will be able to access mini games and more while at the stadium.

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LA Kings Use Augmented Reality to Ask ‘Where’s Bailey?’

The hockey mascot will be hidden in an AR-enabled mural for every Kings home game.

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Adweek’s 2023 Experiential Awards: Standout Activations Making Their Mark

These live events and experiences made leaving the house worth it.

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Experiential Enters Its Renaissance Era as Brands Take Bigger Swings

Activations of every stripe helped broaden the definition of experiential marketing in 2023.

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Artists Embrace Augmented Reality During Miami Art Week

AR platform Art House created content for multiple featured artists.