With active users of augmented reality steadily increasing, it’s no wonder that advertisers have also discovered the advantages of using this fun technology to reach consumers. Savvy brands have been including augmented reality as a major component of their e-commerce strategies. Advertising via the use of augmented reality offers an improved consumer experience, but using the technology for optimal benefit is not without its challenges. There are various obstacles, including cost and the proper use of the technology itself. See how brands and industry professionals are taking the immersive relationship produced by AR and leveraging it to improve brand awareness and increase sales.
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Snapchat: How to Use Ramadan Lenses

Users can choose from a variety of augmented reality content.

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Snapchat: How to Use the Tone Tool When Creating Snaps

This feature can improve a post's exposure.

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Snapchat: How to Take Snaps Using a Grid

Users can line up their shots.

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Denny’s Dishes Up AR Technology With Release of New Menu

The diner chain follows up on the release of the "It's Diner Time" brand platform.

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Snapchat: How to Use Multi Snap

Users can capture multiple photos and/or videos in rapid succession.

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Snapchat: How to Change a Snap’s Playback Speed

Users can make clips play slower or faster than normal.

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Snapchat: How to Take Snaps in Night Mode

Users can "enhance" content captured in dark areas.

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Snapchat: How to Create Snaps in Focus Mode

Users can add "a depth-of-field effect" to their content.

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Snapchat: How to Take Snaps With a Timer

This tool can be used with both photos and videos.

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Snapchat: How to Turn on Video Stability

This feature may reduce shaking in the user's clip.

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Snapchat: How to Use the Ultra Wide Camera

There are multiple ways to access this feature.

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Gaming and AR Companies Seek to Entice Brands Amid Budget Cutbacks

The trade body is aiming to formalize how media is sold in the space.

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Denny’s Doubles Down on Being ‘America’s Diner’ With Updated Marketing Campaign (and Free Coffee)

The new tagline comes from in-house agency Create, coinciding with Denny’s 70th year of operation, though it will continue beyond 2023.

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Snapchat: How to Use Voice Scan to Find AR Lenses

Users can find augmented reality filters using their voices.

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Snapchat: How to Clear Your Shopping History on Mobile

Users can remove the products they've recently browsed.