Red Lobster Uses AI to Write 30 Songs About Cheddar Bay Biscuits
The Cheddar Bay Biscuit tributes span genres from ‘90s hip-hop to jazz.
AI Data Center Demand Is Grossly Underestimated. Takeaways From Gen AI Leaders
Enterprise spend on generative artificial intelligence is expected to reach an eye-popping $151.1 billion by 2027, per eMarketer, and advancements in the technology are progressing at a breakneck pace.
Agencies Tap Into Benefits of AI-Powered Focus Groups
Generating audience data from market research can often take several weeks and cost thousands of dollars.
How Agencies Use AI to Generate New Business
Stagwell's Gale uses technology to respond to RFIs quicker, with more strategic prowess.
Gen-AI Search Engine Perplexity Has a Plan to Sell Ads
The AI search engine claims it had over 10 million monthly active users in January.
Even Without S4 Capital, Stagwell Has Ambitious Growth Plans
Mark Penn's plans on M&A, European growth and AI.
NBCU Fuels Advertisers’ Olympic-Sized Appetites for Programmatic and Shoppable Food Delivery
At One24, the company highlighted generative AI, shoppable capabilities and measurement enhancements.
Synthetic Media Producer Is the Latest Role Addressing Gen AI Ethics
The synthetic media producer will assess generative artificial intelligence content for inaccuracies, as well as advise clients on risk.
What Does a Chief AI Officer Look Like in the Marketing World?
What brands must consider when hiring for this role to stay competitive.
Google’s Gen AI Search Threatens Publishers With $2B Annual Ad Revenue Loss
Publishers are retooling their SEO strategies, investing in content expertise and diversifying traffic, to combat traffic loss from Google's SGE.
Progressive Marketers Are Tracking a New Metric: Share of Model
Measuring how large language models like ChatGPT perceive your brand will become essential.
AI Jobs in Marketing: Brands Are Reassessing Roles to Build Out New Capabilities
Brands have made ambitious promises to their board members regarding gen AI strategy, but are grappling to operationalize these investments.
Qatar Airways Readies Gen AI Agent Sama to Help Book Travel
Qatar Airways' metaverse, Qverse, has seen 1,000% return on ad spend and over 200% product return on investment since its launch.
The Speed of Culture Podcast: Domino’s Recipe for Digital Success
Chief digital officer Christopher Thomas Moore on the future of technology in customer service.
Interactivity and Proprietary Data: Marketers Welcome Ads in Chatbots
By 2026, search marketing will lose market share to AI chatbots and other virtual agents.