Seeing Is Believing: How Design Army Used AI to Create Quirky ‘Adventures in A-Eye’ Campaign
Independent shop Design Army turned to artificial intelligence to meet a tight deadline and coincide with a retailer’s new store opening.
AI Tools Have Publishers Fretting Over ‘Fair Use’ and Revenue Loss
OpenAI is willing to pay for high-quality data, such as science, that is used to feed ChatGPT.
How Enterprise Companies Are Pitching Generative AI to Marketers
Software giants Adobe and Microsoft are selling it as part of a content supply chain.
Adobe Is Betting Big on Generative AI With a Raft of New Features
The company is training on only its own images and plans to compensate creators.
This Agency’s ChatGPT Experiment Prompted Recruiters to Request Interviews With an AI
It all started when creatives at the independent agency 22Squared wondered if AI could replace them.
ChatGPT Is Already Influencing Skills for Advertising and Marketing Jobs
AI is leading some companies to prioritize quality assurance and strategy.
Yannick Bolloré on 10 Years as Havas Group CEO and Competing With ChatGTP
The group recorded organic growth of 6.8% in 2022
The Next Brand Safety Battlefield Is AI-Based Audio, and It’s Surging on TikTok and YouTube
Over 90% of these videos are monetizable.
How Generative AI Is Already Changing How Creatives Do Their Jobs
Agencies have incorporated ChatGPT and image generators into workflows.
Marketers Prove Skeptical of Advertising In Chat-Based Search Engines
Amid breathless excitement over ChatGPT, marketers have questions about its applicability to advertising.
When AI Handles the What, Your Team Can Focus on the Why
Think of artificial intelligence and automations first and foremost as enablers of personalization at scale.
Black History Month Ads Need a Makeover
Technology has advanced too far for us to still be operating by guesswork, especially when it comes to inclusion.
Spectrum Is Helping Smaller Brands Make AI-Generated TV Commercials
The cable giant sees AI as a way to lure brands without the means to advertise otherwise.
Misinformation, Antitrust and Copyright Loom as Regulatory Hurdles For AI and ChatGPT
With generative artificial intelligence tools upending the media and marketing industry, Adweek reporters felt it prudent to ask one of them, ChatGPT, whether it was compliant with GDPR, the 5-year-old [...]
The Rise of AI Content Generation Stirs Brand Reputation Fears
Gartner predicts 80% of marketers will deal with content authenticity issues by 2027.