Requests for Companies to Delete People’s Data Have Soared
52% of the privacy requests were outside of California, including states that have yet to implement a privacy law.
How GALE’s Alchemy Platform Serves Chipotle Customer Insights
Machine learning-generated audience clusters help the agency target precisely.
MNTN Brings on 3 Tech Veterans as Part of Board Development
The company adds Hadi Partovi, Grant Ries and Joe B. Johnson to its board of directors.
Audi, Mars, Nespresso Embrace Ad Effectiveness With New Attention Metrics
Major DSPs, SSPs, agencies and brands like DV360 and Mars are looking to buy media based on the likelihood an ad placement will elicit high attention.
Ads Driving Higher Attention Can Cut Carbon Emissions by 63%
Ad-tech firm Playground xyz used Scope3 data to inform the study.
The ‘Death of the Undifferentiated SSP’ Isn’t Hitting All Ad Tech
The two public SSPs used their recent earnings calls to paint a narrative contrasting recent industry headwinds.
In Pursuit of Ad Revenue, CafeMedia Partners With LiveRamp’s Data Clean Room, Safe Haven
A combination of LiveRamp's ATS technology and Safe Haven makes it a safety differentiator for marketers and publishers.
Lack of Standardization Stalls Media Decarbonization Efforts
GumGum is the latest ad tech platform to announce carbon measurement and reduction goals.
Publishers and Buyers Want More Premium SSPs, Not More Demand
This culling is likely to continue as more ad tech players get squeezed ahead of cookie deprecation.
Yahoo Shutters SSP and Narrows Focus on Ad Buyers
The company is laying off more than 1,600 in a decision that it says is strategic, not economic.
Ad-Tech Firm EMX, Behind on Publisher Payments, Files for Bankruptcy
The vendor, a subsidiary of Big Village, owed hundreds of thousands in unpaid revenue.
NBCU Courts Smaller, Performance-Focused Advertisers at One23 Ad-Tech Event
The product is designed to be akin to Google and Facebook ad managers, the traditional domains for performance marketers.
With AI-based Custom Algorithms, Marketers Wring More Value From the Open Web
Unlike other uses of AI technology, marketers say custom algorithms give them control.
OpenX Is Officially Net Zero. Here’s How It Got There
The supply-side platform today announced it reached its SBTi-approved goals.
As Cookies Wane, Retargeting Protocol Fledge Emerges as Privacy Sandbox Favorite
The retargeting protocol in Google’s privacy sandbox suite of cookie replacements is gaining adherents.