What are scam ads, and how do you ensure yours doesn’t look like one? What alternatives are there to cookies? Which new tools can facilitate your work and expand your ad reach? Where can you turn to understand your target audience better and track your audience's shopping habits and more? Ad tech is continually developing to help save you money and grow your ad reach. Follow up on the latest ad-tech news, discover the latest tools, apps and developments in the world of ad tech.
Alt Image Text

Requests for Companies to Delete People’s Data Have Soared

52% of the privacy requests were outside of California, including states that have yet to implement a privacy law.

Alt Image Text

How GALE’s Alchemy Platform Serves Chipotle Customer Insights

Machine learning-generated audience clusters help the agency target precisely.

Alt Image Text

MNTN Brings on 3 Tech Veterans as Part of Board Development

The company adds Hadi Partovi, Grant Ries and Joe B. Johnson to its board of directors.

Alt Image Text

Audi, Mars, Nespresso Embrace Ad Effectiveness With New Attention Metrics

Major DSPs, SSPs, agencies and brands like DV360 and Mars are looking to buy media based on the likelihood an ad placement will elicit high attention.

Alt Image Text

Ads Driving Higher Attention Can Cut Carbon Emissions by 63%

Ad-tech firm Playground xyz used Scope3 data to inform the study.

Alt Image Text

The ‘Death of the Undifferentiated SSP’ Isn’t Hitting All Ad Tech

The two public SSPs used their recent earnings calls to paint a narrative contrasting recent industry headwinds.

Alt Image Text

In Pursuit of Ad Revenue, CafeMedia Partners With LiveRamp’s Data Clean Room, Safe Haven

A combination of LiveRamp's ATS technology and Safe Haven makes it a safety differentiator for marketers and publishers.

Alt Image Text

Lack of Standardization Stalls Media Decarbonization Efforts

GumGum is the latest ad tech platform to announce carbon measurement and reduction goals.

Alt Image Text

Publishers and Buyers Want More Premium SSPs, Not More Demand

This culling is likely to continue as more ad tech players get squeezed ahead of cookie deprecation.

Alt Image Text

Yahoo Shutters SSP and Narrows Focus on Ad Buyers

The company is laying off more than 1,600 in a decision that it says is strategic, not economic.

Alt Image Text

Ad-Tech Firm EMX, Behind on Publisher Payments, Files for Bankruptcy

The vendor, a subsidiary of Big Village, owed hundreds of thousands in unpaid revenue.

Alt Image Text

NBCU Courts Smaller, Performance-Focused Advertisers at One23 Ad-Tech Event

The product is designed to be akin to Google and Facebook ad managers, the traditional domains for performance marketers.

Alt Image Text

With AI-based Custom Algorithms, Marketers Wring More Value From the Open Web

Unlike other uses of AI technology, marketers say custom algorithms give them control.

Alt Image Text

OpenX Is Officially Net Zero. Here’s How It Got There

The supply-side platform today announced it reached its SBTi-approved goals.

Alt Image Text

As Cookies Wane, Retargeting Protocol Fledge Emerges as Privacy Sandbox Favorite

The retargeting protocol in Google’s privacy sandbox suite of cookie replacements is gaining adherents.