Is This the Year Marketers (Finally) Master Measurement?
Nine out of 10 marketers admit their organizations invested a lot in data collection, but not enough in the measurement and analytics necessary to use that data to its full [...]
Media Networks Are a Huge Untapped Opportunity
Retail media networks could account for as much as $100 billion in ad spend in the U.S. by 2026, but these networks aren't just for retailers.
When First-Party Data Doesn’t Tell the Whole Story
Download the best practices and case studies for using data collaboration to enrich your understanding of your customers and create greater value.
Data Collaboration Is the Catalyst for Business Transformation
Business transformation starts with data, and no company can succeed in today’s market without a clear data collaboration strategy.
64% of CPGs Will Increase Retail Media Spending in 2023
As more consumers increasingly shop online, CPG brands are relying on retail media networks to better reach these shoppers.
The Retail Media Revolution
In “The Retail Media Revolution” report, Adweek looks at the four groups most impacted by retail media: retailers, consumers, brands and agencies, and tech platforms.
Reimagine Your TV Strategy Ahead of the Upfronts
As viewing habits continue to change, advertisers and media owners need to use data to better plan, target and measure cross-screen TV.
Your Cookieless Campaign Strategy Starts With Efficiency
As the cookieless future looms, efficiently identifying and targeting customers is critical—and achievable.
First-Party Data Is Your Future
Success in customer centricity requires a deep and powerful understanding of each person’s individual wants and needs. And that will rest on how well you can earn, organize and apply [...]
Danone’s Chief Digital Officer Weighs in on Agility and the Future of the Customer Experience
So far, 2020 has been a highly effective teacher. It has richly rewarded brands that were one step ahead in ecommerce and digital experience and accelerated the decay of those [...]