What Makes Premium Content Premium?
For media buyers and planners who need to get their brand’s advertising in front of the right audience, understanding what sets premium video content apart is crucial.
Take a Multiscreen Approach to TV
Households with streaming subscriptions still spend about twice as much time watching linear content as streaming content.
To Align With the Modern Buyer’s Journey, Look at the Funnel Differently
Just as every prospect and customer you encounter is unique, so are their purchase journeys.
TV’s Strong Halo Effect Will Enhance Digital Campaign Performance
Thanks to data-informed strategies and improved attribution tactics, TV advertising is now accessible to everyone. But as a TV newbie how can you know what strategies will really help your [...]
How to Make OTT a Critical Part of Your Media Plan
From OTT to CTV to AVOD to TVE, you can understand why media buyers and brand marketers get confused. It’s time everyone got on the same page.
The Advertiser’s To-Do List for Successful Addressable TV Campaigns
More than three quarters of advertisers believe that bringing greater addressability to their TV campaigns would be valuable, per research from Comcast and Advertiser Perceptions.