Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
“Purpose-driven” brands? What a crock.
For the past five years or so, purpose-driven anything—be it brands, marketing, companies or what have you—has found itself squarely affixed within the zeitgeist of our industry, the talk of today’s most prominent marketing thought leaders.
But what is there to debate? Should brands be purpose-driven? Of course they should, if for no other reason than the fact that brands are inherently purpose-driven.
Brands have a purpose, and they are driven by it, whether we like it or not.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Spring Special
Save 30% Off an ADWEEK Subscription Today!
Already a member? Sign in