Turning Passion Into Purpose With Jasmin Foster 

Turning a lifelong hobby into a history-making business to empower women of color 

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Breaking new ground in the entrepreneurial landscape is no easy task under normal circumstances. But throw in a global pandemic, and many entrepreneurs may have thrown in the towel. Not Jasmin Foster.  

After working for a decade in retail buying and CPG brand building, where she was a champion of diversity and fought for representation across all sectors, Jasmin Foster launched Be Rooted in 2020. The mission behind her inclusively designed stationery and gifts were to create a brand that allows women of color to feel seen.

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WORK SMARTER - LEARN, GROW AND BE INSPIRED.

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