Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Global hotel, airline and vacation rental brands are all poised for a 2023 bounce in travel. Rail companies, too, are preparing for a resurgence of train travel.
According to the 2023 Pinterest Predicts survey, pins related to train travel were up significantly from September 2020 to September 2022:
- Inter-railing Europe aesthetic: +105%
- Train trip aesthetic: +205%
- Train quotes travel: +285%
Europe’s largest international high-speed rail network, Eurostar Group, has seen the data and is pivoting its marketing to take advantage as travelers begin their spring and summer trip planning.
Eurostar
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in