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As brands look to grow strategic partnerships with ambassadors and grow their global reach, securing partnerships with influencers who align with their brand can take company values to the next level.
U.S. steeplechase champion and Lululemon ambassador Colleen Quigley and Lululemon chief brand officer Nikki Neuburger sat down for a fireside chat at Adweek’s Challenger Brands Summit to discuss finding and creating successful — and authentic — brand-influencer relationships.
The evolution of the ‘sponsorship’
For decades, alliances between athletes and brands have been part of the sports landscape.
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