Champions of Change: Leveling the Playing Field With Ally’s Andrea Brimmer

Hear how the CMO is changing the conversation around sports marketing

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

In the first episode of Champions of Change, Adweek senior TV reporter Mollie Cahillane sits down with Ally Financial CMO Andrea Brimmer.

There are brands that talk the talk, and brands that walk the walk. During Brimmer’s tenure at Ally, the financial company has committed to a 50/50 media spend across men’s and women’s sports, a pledge greatly advanced by a first-of-its-kind deal with Disney earlier this year.

In this episode, we hear how Brimmer’s collegiate soccer career helped drive her desire to create equity in the sports and media landscape, how to break the cycle of underinvesting in women’s sports and how brands and marketers can truly change the game.

Stream the new episode below, listen and subscribe on Apple podcasts or find it on Spotify.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in