Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
After six years as Verizon’s chief creative officer, Andrew McKechnie is leaving the telecom brand, a company representative confirmed.
McKechnie’s departure comes after Verizon CMO Diego Scotti has made a number of “strategic changes” on the creative front. Under the marketing department’s new direction, the Creative Marketing Group that McKechnie oversaw will be joining forces with the Marketing Activation team under the leadership of Kristin McHugh, svp, marketing activation and creative.
“The goal is to accelerate our growth and bring our creative practice even closer to the business,” said Scotti in a statement.
McKechnie arrived at Verizon in 2017 after a celebrated three-year stint at Apple.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in