During the darkest days of the pandemic, we were forced to adapt on the fly as we navigated the seismic changes across media, marketing and tech, uncertain as to what lay ahead. But now, while Covid-19 may no longer be top of mind, the future is no less clear, with economic headwinds presenting a fresh set of challenges. How to plan and move forward with such limited visibility? That’s where Adweek comes in, as we look at the biggest issues and challenges that you and your teams will be tackling going into yet another unprecedented year, from negotiating economic uncertainty to embracing the creator economy to prioritizing multicultural marketing.